When discussing social media strategies with members of the impact community, we often hear how difficult it can be to find the time to regularly post to social channels. Many people are simultaneously managing fundraising campaigns or exploring brand partnerships and e-commerce strategies-- and while they can remember to post the initial traffic drivers, they forget to maintain their momentum.

Here are three tools we highly recommend, both for content curation, as well as overall community management. Hope you find them helpful!

Buffer
Best for: Scheduling Content 
What you should know:

  • By granting Buffer access to all of your social profiles, you can easily schedule the times your posts should go live each day or have Buffer analyze past engagement patterns to choose the right times for you
  • Add team members to share responsibility and allow for collaboration
  • Access analytics about clicks, retweets, mentions, shares, likes and more
  • Use the to Chrome extension to add content to your queue without leaving the article you're reading
  • Check out their extras to ensure you can easily share from your phone, news reader, and more
  • Remember to pause your Buffer during crises or world disasters, so as to avoid insensitive content going out at such times

Hootsuite
Best for: Community Management
What you should know:

  • Schedule posts across multiple social networks
  • View newsfeeds and interactions via your Hootsuite dashboard
  • Keep track of mentions of your brand
  • Create streams to track industry keywords, new followers, and more
  • Filter search results by language
  • Collaborate and assign messages to your team members
  • Access data on post engagements and traffic 

Zite
Best for: Content Discovery
What you should know:

  • App available on iPhone, Android, and tablets
  • After indicating the topics you're interested in, Zite provides a personal newsfeed that's curated just for you
  • Use your Quicklist to take a deeper look at articles falling into one particular category
  • As you like and share posts, Zite's algorithm hones in on your preferences 
  • Block publishers whose content you would prefer not to see

Have other tools you would recommend? We would love for you to note them in the comments below!

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