Now that Thanksgiving has passed, it’s time for many of us to break out the holiday music and start prepping for the next round of celebrations. While the holiday season is one of mass consumerism and indulgence – we’re guilty of it too! – it’s also a time when we tend to feel a stronger sense of responsibility to support people and causes we care about.
The key is channeling these positive feelings into action – and because many of us are also pretty busy around the holidays, this might be easier said than done. But if we each take a few small steps to support others, we can make a huge difference… ending the year positively and starting 2016 off on a strong foot.
Here are some ideas to get you started:
We talk about this a lot, and for good reason: making small changes to your purchasing habits can have a hugely positive impact. Being a conscientious consumer is important all year, but especially when we’re spending an average of $805 per person during the holiday season.
Our first suggestion is to shop small business whenever possible. The ripple effect of shopping at small businesses, rather than opting for large corporations, is substantial. It makes an impact on your local economy, and reaches as far as global supply chains. If you can’t shop small business, there are other steps you can take to ensure that the products you’re buying are ethically and/or sustainably sourced. If you know of any brands, stores, or websites that you’d like to share with the WhyWhisper community, let us know! We want to help spread the word about companies that provide socially and environmentally responsible options.
Support causes you care about
Never underestimate how much nonprofit organizations need your support. For many, internal capacity is stretched thin, and budgets are notoriously small.
As you may know, today is Giving Tuesday – perhaps more commonly known as #GivingTuesday. It’s a great opportunity to balance out all of the spending that you’ve done or plan to do this holiday season. Just check out the Giving Tuesday website or #GivingTuesday on Twitter to find out which organizations participated, and what they’re aiming to fund with this year’s campaigns. Even if you only have a couple dollars to spare, this is a time when even the smallest donation can make a huge difference, collectively. The end-of-year funds that these organizations collect will play a big role in determining their scope of work for 2016.
Also, any company or organization that focuses on social impact can greatly benefit from your support via word of mouth. Follow them on their social media platforms, subscribe to their newsletter, and share information about their work and any campaigns or events they promote. Simply acting as an informal ambassador can be an incredible form of support. If you have expertise in a particular area that you think might be helpful to these organizations, or want to use your time to help them further their missions, consider inquiring about volunteering. If you do it, be intentional about it: Make sure you provide concrete ideas for how you can provide support, and only commit to what you’re sure you can contribute, so they are able to properly plan for the year ahead.
Focus on your own community
If you don’t know where to start making a difference this holiday season, look at your own community. Do you live in a place where it gets pretty cold in the winter? Maybe you could organize a cold weather drive at your office, co-working space, or even your neighborhood coffee shop. This way, you can make a large-scale difference for those in need, while providing an opportunity for others to contribute. Even if you can’t organize your own drive, keep your eyes open for those who are collecting various items – from jackets and blankets, to toys, to canned goods – in your community. These types of drives have become ubiquitous in many areas, and for good reason – they’re relatively easy to put together, and their impact is tangible.
Plan ahead for 2016
Maybe you don’t have a lot of time or resources to contribute at the moment, or you’re not particularly into the holidays, or you’re already taking action? No matter waht, the end of the year is a great time to plan for how you can make a greater impact in the coming year.
Think about the resources at your disposal, your personal bandwidth, and how you can realistically use them to support the causes you care about. Then, make concrete and actionable plans. If you want to support a cause, but aren’t sure which organizations are doing the most substantive and sustainable work, do the research now. Once you’ve landed on one (or several!), take the steps that we outlined above to start learning more about them, like following them on social media and subscribing to their newsletter. If you have the bandwidth to lend your time or expertise, reach out to them with a proposal on how you can support them as a volunteer or consultant.