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Mindfulness at Work

How Companies Can Make the Most of the Holiday Season


How Companies Can Make the Most of the Holiday Season

by Anne Rackow

Many holidays are celebrated out of the office by spending time with loved ones, eating particular foods, and participating in various family traditions. But what if they could also offer opportunities to demonstrate corporate social responsibility and make an impact? This goes for all holidays – even those you may forget about until you suddenly realize you have a three-day weekend. In fact, some of those national holidays might be the perfect places to start.

We first started thinking about this in response to Columbus Day, which we and many others now choose to refer to as Indigenous People’s Day. This day is an important opportunity for social impact, in particular, because of its controversial origin. In case you aren’t aware of what we’re referring to, here’s a little background:

 It is widely discussed that Columbus Day honors a man who did not discover America, but rather invaded a land populated by peaceful people, and then systematically enslaved and even murdered its inhabitants. This article by Irwin Ozborne explains in detail how Christopher Columbus’s “discovery” of America “resulted in mass assimilation, raping, slaughtering, enslaving, and intention to wipe out all evidence of a native population of between 50 and 100 million indigenous people from the land — the greatest genocide in recorded history.“  Some of the atrocities he notes include: 

  • Abducting and selling children into the sex trade as young as nine-years-old
  • Mass raping of women and children
  • The amputation of limbs if slaves were not producing ‘enough’
  • Offering cash rewards for the scalps of men, women, and children as proof of murder
  • Intentionally spreading smallpox disease, an early means of biological warfare
  • Death marches of more than one-thousand miles to these reservations in which, if you were unable to continue the walk, you were left for dead with family members prohibited from offering assistance

As a result, many recognize that we either need to stop celebrating this tragic part of American history, or change who and what, specifically, we are honoring. Some states have already begun to do this. South Dakota has celebrated Native American Day instead of Columbus Day since 1990, and in recent years, cities and states like Seattle, Denver, and Vermont have also begun to acknowledge the injustices perpetrated against native populations by Columbus and his fellow explorers. They have renamed the holiday, and use the day to lead important conversations around the historical and current discrimination and maltreatment of indigenous people. 

Photo by  Maranie Rae

Photo by Maranie Rae

That got us thinking about what we can do around holidays like Indigenous People’s Day, and other federal holidays that are less controversial but provide opportunities for impact nonetheless. While it’s wonderful for local community members and state governments to spread awareness and create change, we began to ask ourselves what socially conscious businesses could be doing on this holiday and other holidays to have a positive social impact on their employees, customers, and communities.

According to the Pew Research Center, about 50% of states and U.S. territories get time off from work for Indigenous People’s Day.  As a business, you have an opportunity to encourage a different, more informed, and respectful manner of celebration. For example:

  • Refer to the second Monday of October as Indigenous People’s Day in relevant company documents and communication, regardless of what your city or state calls it
  • Share information about why you’ve opted to make this change as a company
  • Encourage your employees to attend an event or celebration hosted by an indigenous group on their day off
  • If your local and state law allow for it, provide the option for employees to work on the second Monday of October in exchange for a different day of

For more ideas on how your business can honor indigenous populations, check out this article by Ecopreneurist.

Celebrating Other Holidays

While Columbus Day is in a league of its own in terms of impropriety, there are many other federal holidays that can also serve as opportunities to raise awareness and participate in service activities related to important social justice topics. When one of these holidays is approaching, contemplate what your company can do make the most of the day and the time off from work. You can start by asking yourself the following questions:

What is this holiday about, and what social justice issues are related to it? Here are some examples to get you started:

Veterans Day: The U.S. Department of Veterans Affairs calls Veterans Day, a day to honor American veterans of all wars.”

Examples of Relevant Social Justice Topics:

  • Veteran homelessness

  • Mental health issues associated with military service

  • Policies that make it difficult for veterans to seek treatment for their mental and physical health

Martin Luther King, Jr. Day: The King Center says, “the King Holiday honors the life and contributions of America’s greatest champion of racial justice and equality, the leader who not only dreamed of a color-blind society, but who also lead a movement that achieved historic reforms to help make it a reality.”

Examples of Relevant Social Justice Topics:

  • Modern day racism in America

  • Institutionalized racism

Labor Day: According to the Department of Labor, Labor Day “is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.”

Examples of Relevant Social Justice Topics:

  • Setting a fair minimum wage across sectors

  • American companies sourcing products made with slave labor

  • The gender pay gap

Photo by  Maranie Rae

Photo by Maranie Rae

How can I educate my employees or colleagues around these relevant social justice issues?

  • Post informational flyers and handouts in break rooms, on community boards, and in other shared spaces
  • Include a special feature section in the company newsletter that shares information on the topic and links to further reading or helpful resources
  • Host a “lunch and learn” meeting where staff can volunteer their lunch hour to learn more about a topic or issue

How can I use this holiday to engage my employees in relevant activities that have a positive social impact?

  • Host voluntary company-wide community service days on or around the holiday that take place in a location or with a population impacted by the topic
  • Collect food, clothing, toys, or money for local communities impacted by the topic during the weeks leading up to the holiday

Are there steps we can take to raise awareness about the related social justice topic as a company?

  • Share information and show support on your company’s social media platforms, as appropriate
  • Encourage or incentivize employees to share information and show support on their personal social media networks

As we go into a holiday-heavy season, we’re starting to think through how we as a company can celebrate in a way that aligns with our own values, and help other companies do the same. In the coming months, we’ll be sharing tips on what your company can do to be socially conscious around Halloween, Thanksgiving, and Christmas.

Do you have creative ideas on how companies can use holidays to do good? If so, please share with us by:


Building Your Social Responsibility Strategy: Where to Start


Building Your Social Responsibility Strategy: Where to Start

by Kate Vandeveld

These days, it’s becoming increasingly common for companies to partner with nonprofits, audit their supply chains, or amend their business models to address social or environmental problems.

Why? With the rise of Internet and mobile technology, information is more readily available. This means we all have access to information about climate change, poor working conditions, health risks, and more; and with this information comes a greater understanding that we’re in serious need for change.

Plus, these days, consumers are looking for socially responsible companies in increasing numbers, and employees are actively seeking purpose at work. In a nutshell, being a better business also benefits the bottom line. It’s an exciting time.

That said, new clients often come to us feeling a little overwhelmed, and unsure of where they should start when it comes to social and environmental responsibility.

To address this need, we designed a workshop that helps companies identify their values and use them to inform their unique opportunities for impact.

Here are the key areas of focus:

1.     What is your corporate identity?

In this exercise, outline the defining features of your company. Be sure to look beyond your marketing materials to evaluate all aspects of your company. A few examples: What industry are you in? How is your company structured? Where are you located? Who is your customer?

2.     What does your company value?

Corporate values, by definition, are the operating philosophies or principles that guide your internal conduct, as well as your relationship with your customers, partners, and shareholders. Here, think about what makes your company unique, and what behaviors your company encourages, both internally and externally. Some values might be obvious to you, whereas others might take some reflection to uncover.

3.     What are the issues at hand?

Now, take some time to evaluate the challenges specific to your corporate identity, which you defined in question 1. After all, you want your strategy to provide solutions to issues that are relevant to your industry, your employees and/or your customers. 

4.     What can your company offer to address the issues in a manner that aligns with your values?

Here’s where your team needs to get creative. Brainstorm anything and everything you can do to address the problems that you listed (question 3) in a manner that aligns with your values (question 2). Ideas may include partnerships, policies, campaigns, donation opportunities, and more.

Why this structure? We’ve found that by focusing in on a company’s identity, values, and issues, we are able to build strategies that make a meaningful impact in a way that is authentic and sustainable to the brand.

Using WhyWhisper as an example, here’s how the process looks in practice:

1.     Our identity:

- Impact sector

- Consulting firm comprised of independent consultants

- Serving nonprofits and businesses

- New York-based, but working all over the world

- Providing research, marketing and strategy services

- Offering bold approaches to better our world

- Woman-owned

2.     Our values:


We hold ourselves accountable to our clients, our fellow freelancers, the environment, and the world at large. We apply critical thought to every aspect of our operations, making changes as we learn and evolve.


We see opportunities for creating social impact everywhere we look. We understand that this begins by being kind, supportive, and encouraging of one another, so we work with good people on good projects.


We built WhyWhisper because we wanted to use our skills to make the world a better place. We are intentional about who we work with, what we work on, where and how we work. We know that large-scale positive change starts with the actions of individuals.


We think it's important to try new things, and encourage everyone to take chances. We are thinkers, researchers, and askers of (many) questions.


We designed our company to bring opportunity to communities, clients, and consultants alike. We work with our clients to create positive social, economic, and environmental impact; we empower them to continue this work on their own long after our contract is over, and we pride ourselves on being a source of meaningful projects for our talented network of consultants.

3.     Issues at hand:

- Nonprofits and social enterprises often lack resources (funds and talent)

- Nonprofits’ emphasis on the external impact may be to the detriment of its internal impact (i.e. employee well-being, sustainability, etc.)

- Independent consultants often encounter unreliable work schedules and/or issues with work/life balance.

- Workplace stress is increasingly resulting in physical and mental health issues  

- Companies are struggling with:

- Building an inclusive workplace

- Removing unconscious biases around hiring

- Building and maintaining an ethical supply chain

- And more… 

4.     Our impact:

Knowing the challenges relevant to WhyWhisper, we were then able to connect our company assets and values to ways we could work to solve them.

We donate. 

Each year, we give 5% of profits to causes that roar against injustice when others have whispered.

We volunteer.

As a team, we take on one pro bono project each year, and as individuals, we commit to one volunteer activity per quarter. 

We work with our clients to better the world.

The end outcome of every client engagement is measurable impact.

We're committed to diversity.

As a proud woman-owned company, we actively work to foster diversity in the workplace. 

We actively promote kindness.

Our team members report weekly on their acts of kindness. 

We practice mindfulness.

The first minute of our meetings is set aside to clear our minds and center ourselves. 

We're environmentally-friendly.

We avoid printing, but if printed materials are requested, we print double-sided documents on recycled paper with vegetable-based inks.  We work remotely, cutting down on unnecessary emissions. We use reusables during meetings. We responsibly recycle paper, cardboard, plastic, glass, metal, and electronics. When buying products and choosing suppliers, we select them based on their commitment to diversity and sustainability, striving to stay local and support underrepresented populations whenever possible.  We surround ourselves with plants and greenery.

We're a Certified B Corporation.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. And unlike traditional corporations, as a Certified B Corporation, we are legally required to consider the impact of our decisions not only on our shareholders, but also on our stakeholders, including our workers, suppliers, community, consumers, and the environment. To learn more about our certification, check out our B Corp profile and blog post. 


While the workshop goes more in-depth on each of the above sections, we wanted to share the general process, so you don’t struggle with getting stuck before you start.

If your company is interested in evaluating and defining its values and using them to inform its socially responsibility strategy, we’re here to help. You can get in touch with us by:



How Can You Better Care For Your Employees? Focus on Mental Health


How Can You Better Care For Your Employees? Focus on Mental Health

by Kate Vandeveld

Stress and anxiety in the workplace have a major impact on both performance and employee happiness, and most working Americans experience both daily. So why aren’t we doing more about it? Or, perhaps more importantly, why aren’t we even talking about it?

There is significant stigma around discussing mental health, and this increases even further in the workplace, given expectations and definitions of “professionalism”. Despite the widespread prevalence of workplace anxiety, employees still don’t discuss it for fear of being perceived as lazy, incapable, or undependable by their peers and superiors.

In reality, it’s actually when we don’t address mental health in the workplace that work really suffers. In fact, fifty-six percent of employees say that stress and anxiety sometimes impacts their workplace performance, and fifty percent say it impacts the quality of their work. Those numbers are significant, and it’s time we address them.

In light of this, as companies are considering implementing employee wellness programs in increasing numbers, we encourage them to consider programs that address mental health, specifically. Here are a few options to get started:

Provide Free Mental Health Assessments

For those who are struggling with stress, anxiety, and other mental health issues, it can be difficult to even take the first step of acknowledging it, much less actively addressing it. Whether you provide employees with access to a confidential online assessment tool, or bring professionals into the workplace to offer anonymous screenings, encourage your employees to take stock of their mental health so they can address their needs accordingly.

Offer Employee Forums & Workshops

Perhaps the most important way we can break down the stigma around mental health is simply by talking about it as openly and frequently as possible. You can do this in your workplace by hosting employee forums and workshops in which respected guest speakers come in  to talk about how they’ve managed their own mental health. Recognizing that even the most successful professionals struggle with mental health can have a huge impact on the willingness of others to open up.

Build Internal Infrastructure That Supports Employees

When feeling stressed and anxious, employees often avoid speaking to their direct supervisors or teammates about it. Instead, they may opt to forge ahead with their work, so as to avoid being perceived as a burden or a weak link. Create other options by developing new internal check-in systems that allow employees to voice concerns about their roles, certain projects, and work-life balance, and adjust when necessary. You can do this by connecting your employees with HR representatives or building in regular reviews with other employees that they don’t work with directly. On the flipside, you can also provide trainings to leaders in your business or organization to ensure that they enforce work-life balance and have reasonable expectations of the employees on their teams.

Offer Access to Yoga & Meditation

Practicing yoga and meditation can have a significant and positive effect on relieving stress and anxiety. Both practices decrease symptoms of physiological arousal, like increased heart rate and blood pressure, and encourage feelings of mindfulness and calm. In your workplace, you can provide a workshop on meditation for stress relief, and encourage employees to practice these techniques on their own. If you’re able, you can offer employees time off during the day to take an off-site yoga class, a meditation break, or even provide in-office yoga classes several times per month.


Before you determine which program is best for your team, its crucial to first do an internal assessment. Ask your employees to weigh in anonymously on what causes them stress and anxiety, and encourage them to be open about how they manage those feelings. Taking this time will teach you a lot about how you can best address mental health in your specific workplace.

Do you know of a particularly innovative or unique employee wellness program centered around mental health? Tell us about it – here’s how:


Ready to Develop an Employee Volunteer Program? Here’s How


Ready to Develop an Employee Volunteer Program? Here’s How

by Kate Vandeveld

Today, employees are intent on finding meaning at work. In fact, a recent study showed 55% of millennials (currently the largest generation in the workforce) were influenced to accept a job based on that company’s involvement with causes.  

As a result, an increasing number of businesses are contemplating corporate social responsibility (CSR) programs at their workplaces. If you’re currently evaluating options, volunteer programs are an impactful and relatively straightforward way for your team to make a big difference. Whether you work at a large corporation, a small business, or a collective of freelance consultants, you can develop a volunteer program that is both impactful and works for your team.

Ready to get started? Here’s how:

Define Your Goals

As with any new initiative, you want to begin by clearly defining what it is you’re working to achieve and how you’re going to measure it. Do you want to address an issue in your local community? Improve employee morale? Attract new hires? Build a stronger relationship with your customer? Don’t shy away from applying business goals to your philanthropic endeavors. By simultaneously creating wins for the community AND your business, you’re much more likely to build a sustainable and scalable program.

Consider Your Industry & Values 

When you’re starting a volunteer program, you want to first consider how you can connect it to your industry and values. Without that connection, the relationship will likely feel less authentic to everyone you touch – partners, employees, and consumers.

As an example, if you’re a sporting goods company, it may make more sense for your team to volunteer time at an inner city summer camp than it would to volunteer at a food pantry. The stronger the tie between your industry, values, and volunteer efforts, the more your program will thrive.

Ask Your Team

When you’re looking to make a real impact on your community, the best thing to do is to tap into your team’s interests and passions. If you choose a cause relevant to your industry, but your team doesn't find it engaging, your commitment will likely be perfunctory and short-lived. Schedule a team meeting or send out a survey to find out:

  • Their level of interest in giving back
  • The specific social, economic, or environmental issues they care about
  • The type of volunteer activities they’re interested in (e.g. physical, skills-based, mentoring)
  • Their preference for team-based or individual activities

Choose the Right Model & Partner

Once you know the type of work you and your team want to do, you will next need to figure out the who and how.

In terms of structure, there are a number of options, but here are a few to get you started:

  • Company-wide paid volunteer days: Choose a certain number of days each year during which your team will come together to volunteer with a specified nonprofit partner.
  • Company-wide drives or fundraisers: Commit to supporting a nonprofit’s annual needs through collective employee fundraising and community advocacy.
  • Skills-based projects: Explore structures where individual company departments use their particular skills to solve a specific problem (i.e. The marketing team can help boost a nonprofit’s fundraising revenues, while accounting can search for ways to make the nonprofit’s budget more efficient).  
  • Individual volunteer hours: Encourage your team to commit to a certain number of personal volunteer hours each quarter, to be carried out with the nonprofit partner of their choice. You can incentivize these by allowing employees to do their hours during regular work hours, or by offering paid volunteer hours outside of work.

If you’re choosing to align your volunteer activities with one nonprofit organization (as opposed to letting employees choose their own), you also want to be sure you’re starting off with the right partner. Here are some preliminary questions to ask as you’re researching potential nonprofit partners: 

  • What do the organization’s programs and services look like, and where do they need the most help? It can be helpful to list out each of the nonprofit’s needs and see how they match up to your employees’ skillsets.
  • How long has the organization been around, and what is their experience with corporate partnerships? If the organization has been around for a long time or seems to be substantial in size, they may have good ideas and case studies for effectively engaging your team. On the other hand, a newer organization might have a greater need for corporate partners or volunteer support. Chat openly with prospective partners to figure out which of the two situations feels like a better fit for your team.
  • How do they measure the impact of their efforts? Find out if the organization publishes reports on their website, or if they have data available upon request. This will give you a better idea of what your impact will be, and also help to further engage your employees. 
  • What is their staffing structure? Find out whether their staff is made up of volunteers or full-time employees, as well as their general workload and time commitments. Though it’s common to find nonprofits are understaffed, you still want to be sure you’re investing your team’s time in an organization that has the infrastructure in place to be responsive and properly leverage your contributions. A word of advice: At the beginning of the relationship, you’ll also want to ensure you have a key contact with whom you can coordinate your team’s volunteer efforts – it’ll be a game changer.

Formalize the Commitment 

Draw up a company statement that spells out the goals and specifics of the partnership. This should be available on your website, so all involved and any external parties who are interested in learning about your work can access it. This will ensure that your team honors the commitment you’ve made to your community and that nonprofit partners stay within the boundaries of your agreement. Making the commitment public may also help you recruit new millennial talent who are searching for employers that are making an impact.

Engage Your Team 

Whichever model you settle on, recruit ambassadors from each of your company’s departments. This will help with participation and enthusiasm, as well as reduce the overall work involved with organizing and coordinating the activities. If your company is large, you can also use this as an opportunity for testing your volunteer program: Start with one of your departments, and closely track the program’s success.  


Once your program is developed and formalized, choose the communication channel you’ll use to keep your employees informed. Here are some ideas to get you started:

  • Bulletin boards in common areas
  • Email newsletters
  • Internal company messenger systems or groups (e.g. Slack, Facebook Groups),
  • SMS alerts


Know of a company that has implemented a particularly interesting or impactful volunteer program? We want to know all about them – here’s how you can tell us:

If your company is ready to launch a volunteer program, but needs some help getting it off the ground, get in touch with us – we will help you make it happen.


How & Why We’re Building a Culture of Kindness


How & Why We’re Building a Culture of Kindness

“Being kind to our fellow human beings is a precondition to becoming truly successful. Goodness and kindness are the single most important factors when it comes to how successful we will be in our lives.”

- Stefan Einhorn, The Art of Being Kind

Too often, we hear that to be successful, we have to push ourselves (and others) to the edge. We need to work harder, study longer, sleep less, and sacrifice more.

Unfortunately, this mindset can lead to a disconnect with our loved ones, miscommunications with colleagues, impatient behavior, poor self-care, and a multitude of other issues.   

At WhyWhisper, we see success as a better world – one that is filled with opportunity, justice, and support. And we believe that making this happen doesn’t start with working harder or making more sacrifices – it starts with kindness. There’s a chain effect that occurs when we put kindness out into the world: it travels. And if we all commit to being kinder in our day-to-day lives, then as a society, we collaboratively achieve success. 

This year, our team is consciously working to develop a culture of kindness. We’re challenging ourselves to commit to, and reflect on, at least one kind act per week, with each of us defining for ourselves what kindness really means.

Here are some of our examples: 

  • Take time to stop and help someone who needs it. When someone asks for directions, or needs support crossing the street, stop and help them, kindly and patiently. Odds are, it’ll change their day.
  • Cook or buy a meal for someone who’s hungry. Instead of just brushing by the next person who asks for your support, take a minute to stop somewhere and buy them a hearty meal.
  • Write a Letter to someone who might need a little cheering up.  Too often, we forget how much it means to receive a letter of encouragement. Think of someone who’s going through a hard time (whether you know them or not), and write a note to let them know you’re in their corner.
  • Take care of yourself. When we’re busy or overwhelmed, self-care is often the first thing to go. It shouldn’t be, but it is. And the fact is, when we don’t care for ourselves, we also can’t take care of others. Think about how you can be kind to yourself, then set aside the time to do so.
  • Pick up some trash. How often do you walk by a piece of garbage on the street, slightly annoyed that people still litter? Next time that happens, instead of getting annoyed, pick it up (safely, of course).
  • Focus on your community. When we’re thinking about large-scale social impact, we can sometimes forget to consider our own communities. Who do you interact with everyday, and how can you show them kindness? Tip your local barista more than you usually would. Have a conversation with your neighborhood crossing guard. These seemingly small acts will likely have a chain reaction.

To be clear, we’re not suggesting that these small acts should take the place of working toward substantive, sustainable change. After all, providing a meal to someone who’s hungry does not solve a large-scale problem. But in that moment, it does make all the difference to that person, and that’s undoubtedly impactful.

If you’re inspired to be more conscious about kindness, we’d love for you to join us in our challenge. Follow us on social media (Facebook, Twitter, or Instagram), and post your kind acts with #WhyWhisper #workonpurpose. You can also get in touch with us via email, or in the comments below. We look forward to seeing the good that we can accomplish together this year!


Better Businesses? Here's Why and How


Better Businesses? Here's Why and How

by Alexandra Ostrow

Last week, we interviewed Nicole Caldwell, co-founder and CEO of Better Farm, a 65-acre sustainability campus, organic farm and artists' colony serving as a blueprint for environmentally conscious living. In her interview, Nicole told us about her career path, inspirations, and personal obstacles, and gave us some background on her upcoming book release. This week, we're thrilled to share a chapter of that very book in an early preview for the WhyWhisper community. Read the chapter below and let us know what you think. Have questions? Comment below or reach out via Facebook or Twitter!


"Chapter Four: Better Business Practice" from Better: The Everyday Art of Sustainable Living

We are living through an era of record population that ironically coincides with record isolation. Our jobs, along with our addictions to social media and television, exacerbate this issue. We have an “Every Man for Himself” mentality in the dominant culture of the US that encourages us to go it alone - either truly on our own or as an independent family structure. We treat our shopping experiences, jobs and neighborhoods as separate pieces further distinguished as somehow apart from our personal lives. In our isolation, we gobble up resources faster than they can be replenished. All our independent activities and enterprises have added up: On a global scale, our expenses (natural resource use) surpass our incomes (how quickly resources can be renewed in nature) by 150%.

For humans' place in this world to be more sustainable, more loving and more fulfilling, we have to change how we do business on Planet Earth. Let's stop pretending that we're not connected to the businesses we patronize in the communities where we live. And let’s not forget that the businesses we patronize must also do their part to live in agreement with the landscape.

What if we stopped justifying our apathy and instead demanded that business ethics mirror the ethics we want our children to learn? What if we insisted the developers making our neighborhoods took the environment into consideration? What if our communities were extensions of ourselves that we played an active role in shaping and supporting?

All this might bridge the divides we have. It might help us feel connected. And it just might heal so many of the social ills that plague us.

Involvement isn't so far-fetched. Time and again we have seen businesses spring up founded on morals, ethics, philanthropy and environmental empathy. There are ways to poke through a seemingly universally corrupt system. To choose love over greed and to make it work. Business owners, entrepreneurs and start-ups all over the world have begun a new trend of corporate community and environmental engagement that enhance the venture's relationship to the neighborhood in which it is based.

No small part of the disconnect we experience stems from our limited relationships with our communities and local businesses. Examining how businesses can be fused with their neighborhoods offers insights into ways we might all become more actively engaged with our local economies, shopping habits and environments. The glue connecting all these points is a shared vision of a better life for business owners, consumers, children, neighbors, friends and even the landscape.

Sustainability in any setting must first and foremost take the local environment into account. What businesses and communities in Northern New York do to be more sustainable will differ significantly from counterparts in New Mexico, Bangkok or Newfoundland. Local ecology should dictate the methodology, materials and design of businesses located therein. How we interact, care for, take from and nurture the natural world around us must adhere to the local land base. 

To identify the needs of a community, you have to put your feet to the pavement. It is only by listening to people's stories, experiencing the sights, sounds and smells of a place and breathing the same air that we can empathize with a space, person or landscape. Smart entrepreneurs know that analyzing data alone won't make them innovators; instead, they know to bury themselves in the questions of how they can improve upon life in their communities in a way that also speaks to their business models.

In 2001, University of Illinois researchers Frances Kuo and Bill Sullivan conducted a study to compare the lives of women living in a Chicago housing development. Half of the test subjects lived in apartment buildings with views of greenery. The other half lived in identical buildings without those green views. Kuo and Sullivan found that buildings with high levels of vegetation outside had 48% fewer crimes against property, 56% fewer violent crimes and less domestic violence. 

Of 200 residents interviewed, 14% of women with barren views reported hitting their children in the last year. Only 3% of women in green areas said the same. Similarly, women enjoying views of trees outside reported fewer violent acts toward their partners than those living without trees. Residents living with green views also demonstrated better relationships with their neighbors: more visitors, more socialization, more knowledge of who's who and a stronger sense of community.

Developers armed with such research findings can fundamentally change social dynamics among residents in their communities. Imagine marketing houses and apartments with proven abilities to reduce crime, isolation, depression and violence.

When our corporate ventures or organizations grow out of a community's needs, our mission becomes part of a higher power and larger body of work. When this happens, employees and customers alike are drawn to the vision. We see things firsthand and experience all that life offers to us. We open ourselves up to our communities and each other.

There isn't any reason for business practices to be separate from neighborhood outreach. A vibrant and successful small business will incorporate a community's identity into its very core. If a business owner can envision a better community and have a carefully orchestrated action plan for facilitating change, then there is a strong relationship that will allow for regeneration and evolution.

To establish itself within a community, a company must assess its neighborhood's needs and file those down to efforts that merge business practices with the community. A farm may wish to donate to the local food pantry, while an office-supply store may give school supplies to local children. Smart collaboration is more important than a misguided laundry list of things a neighborhood needs.

Bennu, a green product development and marketing company focused on recycling, organizes an annual “Greenpacks for Great Kids” online backpack drive. The company donates $5,000 worth of eco-friendly backpacks to children living in low-income, New York City communities. 

Vermont-based Bove's Cafe and pasta sauce company partnered with Hannaford Supermarket to donate 1,000 boxes of pasta and more than 1,000 jars of pasta sauce to the Chittenden County Emergency Food Shelf. Bove's took what it knows how to do - feed people - and used that skill to help the community. 

Bob's Red Mill Natural Foods founders Bob and Charlee Moore in 2011 donated $5 million to Oregon State University in order to establish a research center focused on the nutritional value of whole-grain foods. Another $1.35 million was donated by the couple to the National College of Natural Medicine as help in the fight against childhood obesity.

Maple Leaf Adventures, a boutique expedition company based out of Victoria, British Columbia, annually donates one percent or more of sales to coastal conservation work and science. These funds have supported the prevention of illegal trophy hunting of grizzly bears, research on seabirds and white spirit bears and helped to protect wild Pacific salmon. Each of these causes is near and dear to the hearts of the company's owners; Maple Leaf Adventures relies on this coastal environment for ecotourism.

Communities demonstrate needs through certain indicators. How do people handle their garbage or treat their front lawns? Is the local school struggling? Is natural landscape incorporated into the scenery or banished from it? Are children playing? Are public spaces tidy? Are there any public spaces at all? It's easy enough to explore an area by researching basic information about the local economy, housing, environmental degradation or bounty, topography, transportation, public health and basic demographics. But so much can be learn by actually entering the environment: hike, kayak, walk the trails and explore the old railroad tracks.

This is the beginning. But we have to look even closer, at the canvas behind the neighborhood.

The land that's supporting businesses and homes is the backdrop to all we do within it. When creating a business model, we are wise to consider the land what it can realistically support. We must consider the people who depend on that land whether they realize it or not. This is not some fall-by-the-wayside topic; it's everything. How can my business support the local land base? How can my company help to clean up the local ecosystem or establish conservation efforts? How can my office produce zero waste? How can I use renewable resources to power, heat and cool the buildings I use? How does my presence in this location enhance the natural landscape that makes it possible for me to live and work here?

Companies should not continue to produce things that hurt either the environment or community. Enough technology and information is accessible now for us not to need things like genetically selective weed killers or toxic toilet bowl cleaners. There is no longer any excuse to use polystyrene foam containers, paper towels or paper napkins. The boom in small farms and the technology we have to communicate with each other leave little excuse for our restaurants not to incorporate local ingredients. Our office kitchenettes don't need throwaway cups or plastic stir straws. There's no reason to buy these products, offer them up for employee use, and there's no reason to sell them. It's unconscionable to not compost food scraps when we know how beneficial they can be. We can start companies that don't create products that harm the land base. We can appeal to the companies we work for to green their practices.

As consumers, we have power. We increase or decrease demand by buying or not buying. This is the only language many companies know. If we all stopped buying paper towels or factory-farmed meat, what business owner in her right mind would continue to try to sell them?

People utilized social media in 2010 to create a massive campaign against Nestlé for its use of Indonesian palm oil in its products. Initially launched by Greenpeace, the Facebook-driven campaign provided information on how demand for palm oil in Indonesia spurred growers there to illegally cut down endangered rainforests in order to make more growing space for palm. A petition was passed around, but consumers got in on the game directly by writing their own letters to Nestlé and posting on the company’s own social media sites about the issue. Consumer action went viral throughout the Internet, and Nestlé responded with a pledge to source 100% of its palm oil from certified-sustainable sources by 2015. It met that pledge a full two years early, in 2013.

Visitors to Sea World locations in the US dropped by 13% in the first quarter of 2015, following the release of the controversial documentary "Blackfish." The film, which outlines a number of violent outbursts of whales against their trainers, explores the complex intelligence of killer whales and suggests the mammals are unfit for captivity. Public outcry against the theme park resulted in free-falls for Sea World’s numbers. Stocks fell 50% in six months during 2013, and the park’s CEO resigned in early 2015. The dramatic drop in ticket sales has meant a scramble for Sea World execs to rebrand the company and to put an onus on rehabilitation and education over tricks and captivity.

A 2005 McKinsey & Company study found that up to 8% of consumers had stopped shopping at Walmart because of negative press about the company’s environmental practices, labor policies and methods for beating out competition. In response, that same year Walmart’s CEO announced a sustainability strategy that would allow the company to in the near future “be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our resources and the environment.”

We are alive during some of the most exciting times. A huge majority of the people creating start-ups want to make a positive contribution to the world. And luckily for them, a business model that incorporates philanthropy is infinitely more attractive to investors. Courageous leaders who insist on higher standards are rewarded tenfold by consumers.

Actor Paul Newman launched Newman's Own in 1982 by passing out wine bottles filled with homemade salad dressing to his friends. In the three decades since, the company has earned more than $400 million - all of which has been donated. Every after-tax dollar earned by the company goes directly to Newman's Own Foundation, which distributes the cash throughout the world to various charities.

Newman's has inspired countless other corporations to follow suit. Mike Hannigan, one such company's founder, had his moment of reckoning while reading over his own jar of Newman's pasta sauce. Hannigan got in touch with his business partner and the two men figured out a way to instill philanthropy into the core of their venture, Give Something Back Office Supplies.

Though it's a mega-chain, Chipotle is another great example of business practices being intertwined with community outreach and sensible principles. The corporation buys as much as possible from local farms within striking range of each franchise. Chipotle selects farms that are informed by their local land bases and utilize compassionate care for livestock. 

Life is good, Inc. makes a ton of money selling merchandise depicting its now-famous stick figure emblem. The company has built charitable giving directly into its business plan, donating 10% of net profits to children in need. Life is good also sponsors festivals that give merchandise and profits to child-related charities and causes. 

Since 1985 outdoor gear biz Patagonia has donated one percent of annual sales to environmental causes and preservation. But they've done more than that: in 2013, the company unveiled a new campaign called “The Responsible Economy.” This effort is to produce fewer items than in previous years and limit growth in order to put less stress on the environment. Patagonia's high-quality outdoor products are designed to ensure consumers can wear the same gear year after year. The company is single-handedly challenging the compulsive clothing shopping experience other businesses depend on.

The more a community understands an organization's positioning, the better the relationship will be. So aligning a business with one or two specific causes will benefit business owners and employees more than token contributions. This work doesn't have to be money-based, either. Any community will show more respect for business owners who get their hands dirty helping out with neighborhood cleanups or fish fries than some mogul who throws money at community issues.

Virgin Group founder Richard Branson is a billionaire who devotes most of his time to philanthropy. His chief effort is Virgin Unite, a nonprofit foundation with projects related to leadership and entrepreneurship. Branson has said in many interviews that healthy profits are inextricably linked to community support of a business’ services and management practices - and that employees want to work for businesses they believe in.

Steve Brockman, locally celebrated business owner of Expert Plumbing in Naperville, Illinois, regularly rolls his sleeves up to help his community. He works closely with Naperville Western DuPage Special Recreation Association, and has in the past built a parade float and organized a fundraiser for the group. And senior staff at Solihull Hospital in the UK annually show their appreciation to the rest of the staff by contributing during the hospital’s National Volunteers’ Week. Pitching in unpaid in the pharmacy department, meeting and greeting or helping with fundraising efforts are the higher-ups’ way of saying thank you to the people who put in the elbow grease every day to make the hospital run smoothly.

Notre Dame High School in Clarksburg, West Virginia launched a new initiative in 2015 called “Business Gives Back.” For that program, area business owners visit the school to talk with students about the making a difference in the community and the benefits of local businesses offering volunteer outreach.

There is growing evidence that our happiness is actually tied to local economy and policy. The Gross National Happiness (GNH) movement, started in Bhutan, factors happiness into new policies. A commission in that country reviews policy decisions, distribution of resources and studies the effect of these factors on the level of happiness within the country. Similar to environmental impact measures, governments that use GNH indexing adjust their policies according to the levels of happiness those policies will bring to communities.

Factors include the environment, culture, art, physical and mental health and basics like economics. So now, it's possible to chart how a government (in its own right an extension of a company profile) affects the well-being of the communities it is supposed to serve. It's a model worth considering in our own households, civic centers, states and counties.

When we seek business ventures that solely satisfy our greediest, most egocentric concerns, we limit ourselves. We feed an addiction to material gains and a hectic life that leaves us exhausted and unfulfilled. Living in this way only expands our sense of being alone. But opting for community-driven business practices enhances neighborhoods, increases happiness levels and is good for business’ bottom lines.


Behind-the-Scenes: Building a Business that's Focused on "Better"


Behind-the-Scenes: Building a Business that's Focused on "Better"

by Alexandra Ostrow

Two years ago, I went out on my own with the goal of doing something better -- better for the world, better for my community, and better for myself. While on my journey to do better, I've been lucky to meet some of the best. Recently, I connected with Nicole Caldwell, co-founder and CEO of Better Farm, a 65-acre sustainability campus, organic farm and artists' colony serving as a blueprint for environmentally conscious living.

Better Farm attracts those who are interested in doing "better"— growing from each experience, serving their communities, and creating something that benefits the world around them.  Nicole is also president of the not-for-profit arts and music outreach initiative betterArts, which works in tandem with Better Farm to explore the intersection between sustainability and art. She has worked as a professional writer and editor for more than a decade, and her work has been featured in Mother Earth News, Reader's Digest, Time Out New York, and many others. Lucky for us, her first book, Better: The Everyday Art of Sustainable Living, comes out this July through New Society Publishers.

While we wait for its release, we asked Nicole if we could share some of her work on the WhyWhisper blog. Read the interview below to learn more about Nicole, Better Farm, AND her upcoming book. Weekly posts on "Being Better" start now -- for the entire month of May!

Before starting Better Farm, what were you doing? How did those experiences bring you to where you are today?
I lived and worked in New York City throughout my 20s working as a journalist. I was fortunate to land in a vocation that allowed me to meet some unbelievable people. In that decade, I spent time with voodoo healers, the SCUBA subculture of New York City, environmentalists trying to use an endangered turtle to block condo development, San Diego's homeless population, and the Yurok Tribe of Klamath, Calif. My adventures and conversations awarded me a deep sense of wonder, belief in magic, and the ultimate gift of whimsy in my everyday life. But paying New York City rent means aiming for jobs with nice salaries over those that satisfy your passions. So through normal twists and turns, I ended up in a basement cubicle working for a paycheck at a job I loathed: covering the New York City diamond trade. I felt tired all the time. I lived for weekends. I took frequent trips to Better Farm, which at the time was a defunct commune occupied only by my uncle and two other people. He and I used to daydream about ways to revive the space: offer artist residencies, host music festivals, live off the land. But I was too chicken to make a move, so I returned each time to my cubicle. It’s funny how we refuse to take chances when we’re comfortable, even if that relative comfort isn’t making us happy.

Then my uncle passed away in March of 2009, and left me Better Farm. The timing was terrible, as death always is. I wasn’t ready to say goodbye to him—and I certainly wasn’t ready to take on a 65-acre property 350 miles away. My grief compounded the stress. Then the floodgates opened. My boyfriend and I broke up a week later. Then I got laid off. I felt utterly hopeless. And though I applied to job after job and tried figuring out ways to dig my heels into the ground and not change, nothing stuck. I checked into therapy and started volunteering at a community garden in the Bronx. I invited my friends over and held brainstorm sessions on what to do about Better Farm. And finally, one random night on a crosstown Manhattan bus, I just knew. In June of 2009, I sublet my apartment, loaded up my car, adopted a puppy and moved to Better Farm.

What do you find most appealing about sustainability?
Sustainability is literally the act of lending oneself to infinity. It refers to actions so unobtrusive, they can be done and done again for all time, constantly replenishing and being replenished. I take great comfort in that idea—especially in this culture of planned obsolescence and impermanence. Stepping away from that linear mode of thinking and paying attention to how nature is constantly replenishing itself has changed my life.

In your pursuit of a "better" lifestyle, what are some of your biggest obstacles?
Honestly, it is hard to not make yourself crazy. If I’m at a restaurant, I watch all the half-eaten food being taken back into the kitchen to be thrown away and feel frustrated. I have mini temper tantrums constantly over throwaway cups, plastic straws, plastic cutlery, paper napkins, paper towels. Every time I leave the farm, I’m inundated with all these things people are always throwing away. I have to control myself. It is a huge balancing act to educate people about something you care so deeply about while also not going overboard and turning people off. I get impatient: with myself, with the whole world, for not making bigger changes more quickly. We are in such desperate need for a huge cultural overhaul in how we grow our food, how we treat animals who live their whole lives serving our gluttony, in how we handle our “waste”—but we don’t need more people screaming until they’re blue in the face. If you push too hard, you ultimately alienate the very people you need to attract.

What inspired you to write a book, and how long did it take to write?
New Society Publishers actually got in touch with me to say they’d found Better Farm’s website, loved the message, and wondered if I’d ever considered writing a book. It was totally surreal—every writer’s dream. The best irony to me is that I took such a risk stepping away from New York City. Naysayers at the time told me I was throwing it all away: my degrees, my career, my potential to find a partner. People wondered how I’d be able to pursue my writing and have any semblance of a good life if I moved to a tiny hamlet of 500 people hundreds of miles from everyone I loved. Better Farm was such an unformed template, no one could see what I had in my head. I take such satisfaction in the fact that it took that leap to ultimately achieve more than I ever thought possible. When I signed my book contract, I felt so gratified. I actually had done it.

In your book, you have chapters on everything from building a better business to the intersection of sustainability and art to DIY tutorials on going green. Who do you feel will benefit most from reading Better: The Everyday Art of Sustainable Living?
I think the book speaks most to people in the same boat I was in six years ago, experiencing a sense of detachment from who they believed they were or could be. Better is kind of a call to arms for anyone who has lost sight of the things he or she always wanted to do and accomplish and experience; people who feel beaten down by repetition. The book is designed to light a fire in people’s bellies. My hope is that readers will read the last page of Better, walk outside and bark at the moon.

In your opinion, what is the one thing every one of us can start doing now to create a better world for all?
Ditch the idea of garbage. There isn’t any system in the natural world that acknowledges waste, because there isn’t any. When we live more in rhythm with the earth, we take only what we need. We don’t throw anything away. If we eliminate the idea of garbage, then we don’t buy stuff loaded with packaging. We eat clean. We compost food scraps and paper products like newspaper. We bike instead of drive. We reuse and donate instead of throw away. If every one of us lived like this, supermarkets wouldn’t sell anything packaged or processed. Every neighborhood would have a community garden fed by compost toilets and kitchen scraps. We would hang out with each other instead of watching television. We’d cook together instead of going to a drive-through.

What companies or organizations do you personally admire? Why?
I’m in love with the Gentle Barn and Farm Sanctuary. These organizations rescue abused, neglected farm animals and give them a noble retirement filled with love and open air. Our treatment of fellow living things as products is an embarrassment, and these groups educate the public on how intelligent and gentle these creatures are. I’m also really jazzed about the work Patagonia is doing to provide ethical products to consumers, and their “Responsible Economy” project that encourages people to actually buy less—an anomaly in the corporate world. Also, Tesla is going to change the world with the recently announced home batteries.  A single battery powers your house with solar energy—or you can charge it off the power grid during cheapest energy hours. The concept is going to revolutionize how we power our homes.

What advice to you have for social entrepreneurs who are working to build more socially-conscious businesses?
Smart entrepreneurs will build business models that primarily take into account how a business can benefit the local landbase, and how it can benefit the community in which it is situated. Employees and consumers alike overwhelmingly want to be involved in ventures that answer those needs. It is a great starting point and has huge returns.


To stay in touch with Nicole and all things Better, click on the links below:

Also, check in next Tuesday for a sneak preview of her upcoming book!  


The Freelancer’s Guide to 2015


The Freelancer’s Guide to 2015

by Kate Vandeveld

The freelance economy has grown tremendously in recent years. In fact, freelance workers are actually projected to outpace full-time workers by 2020.  And for good reason: Freelancing enables motivated and independent individuals to work for the clients whose missions inspire them, while also allowing organizations to tap into the unique skillsets that they need for particular projects.

But freelancing comes with its own unique challenges, from achieving the optimal client-freelancer relationship to keeping your finances straight. As we have quite a bit of experience in the freelance world, we thought we’d pass along some of our learnings.  Here’s our advice for freelancers who want to kick off 2015 on the right foot:

Maintain a Work-Life Balance

Making your own schedule can be incredibly liberating. As a freelancer, you are often free to work at the times when you are the most effective – early morning, late at night, or somewhere in between. The problem is, without the structure of a 9 to 5 schedule, it can become difficult to step away from work and unplug. There is always more that could be done, whether it’s clocking time on a project, researching potential clients, or honing your personal brand.


But, as with every career path, maintaining a work-life balance is essential for your success (and sanity!). It is so important to “work when you’re working, and not when you’re not.” One way to do it is to set (and adhere to) a schedule for yourself. Whether it’s based on an hourly breakdown or completing certain tasks on a given day, setting goals and limits will give you a sense of accomplishment and give you a clear sense of when it is time to sign off. If you want to do this by choosing a select number of hours to work each day or week, try using time tracking software – it will make your life a lot easier. 


Find a Co-Working Space

In chatting with other freelancers, we’ve heard the same story over and over again: At the beginning of the freelance journey, working from home is awesome. No longer do you have to adhere to a “normal” schedule; you can take breaks when you feel the need, and set up an optimal work environment for you. But after a couple of days or weeks, you may start to feel a little bit isolated or unmotivated. The joy of working from your living room is replaced by a feeling that you need to have a separate workspace, with other like-minded individuals to talk to.


Enter the co-working space. Co-working spaces are offices where individuals work on their own projects in a rented space. If you live in a big city, you’ll find that they are all over the place. Some are catered toward specific niches – tech or creative, for example – while other are open to anyone who needs a space to work. Each co-working space is a bit different, offering different set-ups – from separate offices to open floor plans with desks – and ambiance, so you should definitely do some research and visit the spots that appeal to you before making a decision. Co-working will give you the opportunity to better separate work and home when you need to, and allow you to connect with others who are doing similar or related work.

If co-working isn’t for you, be sure to create a separate spot for working within your own home. And if you want to work outside the home, but can’t find a co-working space, give your local coffee shop or bookstore a try! 


Seek Out Networking Opportunities

As a freelancer, you can secure much-needed support and inspiration by finding opportunities to connect with others who are involved in work that is relevant to your field. Without the built-in relationship-building that comes with working in an office, however, you’ll need to seek out these opportunities on your own.  Even though networking as a freelancer takes a bit more effort, it’s relatively easy to do, and will have a big impact on your career development.

Start by using online forums like to connect with other individuals in your area who are working in your field or freelancing. You can also use LinkedIn as a resource for making connections. Reach out to the people in your network who are working for organizations and businesses that you admire, and ask them to connect you with others in the space. It may seem uncomfortable at first, but more often than not, people are more than willing (and even excited!) to help you make connections with others in their networks.

Co-working spaces often provide networking opportunities as well. Before joining one, be sure to check out whether or not they have events like happy hours and workshops that will allow you to spend some non-working time with the other members. 


Stay on Top of Your Finances


Much of the time, managing finances is a little bit trickier for freelancers than they are for corporate employees. Independent contractors often have to handle their own accounting, from billing to bookkeeping to taxes, and many go into it without knowing the first thing about how to do it the right way. It might sound daunting, but there are ways to make it more manageable. Here are some tips that will make handling your finances easier:

  1. Separate your personal and business finances: This will make your life infinitely easier when tax season comes along.
  2. Select a finance day each month or quarter: Managing your finances all in one annual sitting will likely prove to be quite miserable.
  3. Use accounting apps / software: Find a software (like Freshbooks or Bench) that fits your needs, and take the time to familiarize yourself with how it works and how it can help you.
  4. Set aside a certain percentage of your income for taxes: If you aren’t working with an accountant, you can use a free tax estimator to help you decide how much to set aside for taxes.

When it comes to taxes and planning for retirement, Freelancers Union has some great tools that can help set you up for a successful year – check out their tips.


Don’t Forget About Health insurance

And last, but certainly not least, don’t forget about health insurance. When transitioning to the freelance life, it may be easy to forget about things that were previously built into your benefits package. Luckily, these days, applying for health insurance isn’t as difficult as you might think.

To get coverage, you can apply directly through, which provides a great deal of information on health coverage for the self-employed.  You can also turn to third-party sources like Freelancers Union for information about the best package for you.

However you go about it, just be sure to take care of it as soon as possible – open enrollment now ends on February 15th. If you haven’t applied by then, the only way you can get coverage for 2015 is if you qualify for a Special Enrollment Period. And if you don’t have coverage, you will be penalized at tax time at a rate that is certainly not worth it.


Whether you’re a freelancer or not, the New Year provides us all with an opportunity to start off on a better, more organized foot. Take steps to evaluate your work life, and make changes wherever you can improve.

How do you plan to set yourself up for career success this year? Let us know in the comments below, or connect with us on Facebook, Twitter, or Instagram


Beyond Marketing: Here's What I Really Learned as a Social Entrepreneur


Beyond Marketing: Here's What I Really Learned as a Social Entrepreneur

by Shanley Knox

I joined the WhyWhisper team after four years of work as a social entrepreneur. 

WhyWhisper gives me a place to pass along the lessons I learned in branding a social enterprise. After riding the highs and lows of running a business on my own, WhyWhisper gives me opportunities to work for social change while also being a part of a community. And as a freelancer who, in any given month, can find herself working from East Africa, California, or New York City, WhyWhisper gives me a digital platform to consistently call my home. 

As I work with other companies and causes, I’ve discovered that we share more than the goal of building an impactful brand. We share the often inspiring, but sometimes disparaging, journey along the way. 

So, here are a few things I've learned that have nothing do to with how clickable a campaign will be, but have everything to do with working for social change.

It’s Going to Be Different Than You Think

When I started Nakate Project in Uganda, I thought I would be linking artisans in rural villages to skills training in urban areas, so as to generate local sales. Two years later, I was working to promote female-led Ugandan businesses in international markets. At first, I balked when I saw that change needed to happen. But I began to learn, over time, that the ability to pivot within your business is the only way to effectively find a model that creates impact.  

It’s Going to Take Longer Than You Think

I thought I’d see marked results within a few weeks. I wanted large, measurable impact. If somebody told me it would be years until I began to feel the satisfaction of seeing actual change, I might have quit right then and there. I didn’t want to have to go through the painful building phase where I had to keep seeing the unmet needs of our target population, and feel humbled by my lack of power. What I learned along the way is that systemic change runs a long, painstaking course, and social entrepreneurs experience setbacks, obstacles, discouragement, and failed efforts.  

It’s Going to Be Harder Than You Think

I knew cognitively that pushing social change in Uganda would be hard. I knew it would be long hours, and not a lot of pay, but I didn’t know that it would hurt. I hadn’t yet processed that real change involves the willingness to push through social and societal norms. It means being the odd woman (or man) out. It means saying things that people don’t like to hear, and working to explain why systems should be shifted. Sometimes, it means leaving parts of your business or work behind when it's no longer in line with your vision. All of it is emotional, personal, and often painful. I’ve come to understand that this is part of what makes social change so worthwhile -- good things never come easy. 

You’re Going to Change More Than You Think

I was a different girl when I started Nakate. The business, in itself, has pushed me to my limits. It’s humbled me. It’s exhilarated me. It’s given me a platform to write, to speak, to meet people across the globe, and to discover an entirely new home for myself in East Africa. At some point, I realized that I hardly recognized myself. The experience of living so far out of my comfort zone had pushed me to become someone new. 

It’s Going to Be More Rewarding Than You Think

I wanted to quit Nakate a hundred times on a hundred different days, but I didn’t. And I’m grateful for that, every single day. That’s because my social enterprise didn’t just teach me how to persevere, run a business in a another culture, or afford me the determination and vision to continue pushing through my failures and mistakes. It taught me how to fight for what I love. It taught me to believe in my work, and to have enough humility to change when I discovered it may be faulty. 

Every day I sign in to begin my work for our clients at WhyWhisper, I bring gratitude with me -- gratitude for all that I’ve been taught in my own journey, and gratitude to have found a community at WhyWhisper where I can walk alongside others as they embark on a similar journey. 


5 Ways to Keep Your Creative Mind at its Sharpest


5 Ways to Keep Your Creative Mind at its Sharpest

We’ve all experienced it - that moment when we realize we are no longer able to give our best. As social entrepreneurs and nonprofit leaders, we work tirelessly to drive our cause or project to the next funding goal or deadline. When exhaustion sets in, it's an unwelcome barrier to finishing the kind of inspired, fresh work we know we are able to deliver as our best selves. 

Here are five practices to keep your brain at its best, regardless of how many long hours you’re putting in:

1. Read a book  

According to a new study from Emory University, reading a gripping novel often causes the brain to “transport” into the body of the protagonist. This can cause shifts in the part the brain associated with receptivity for language, as well as the primary sensory motor region of the brain - leading to heightened connectivity. 

2. Take some time off

Every seven years, designer Stefan Sagmeister closes his New York studio for a year-long sabbatical to spend time renewing his creative outlook. In his recent TED talk, he shares the power of finding new inspiration by taking time away from regular routine.

3. Do one thing one at a time

Research has found the human brain incapable of multitasking. Instead, it switches between tasks quickly, and expends valuable energy as a result of doing so in succession. In contrast, doing one thing at a time saves the brain's energy supply and enables it to produce higher quality work. 

4. Feeling tired? Get creative

When you are tired, your brain is less efficient at filtering out distractions and focusing on particular tasks. This is usually considered a negative thing. But it it can be positive when it comes to taking on creative tasks. A tired brain is more likely to make new connections, accept unfamiliar ideas and think in new ways.

Try your most creative tasks before you fall asleep at night, or during your typical "low energy" time during the day. You may be surprised by the creativity that unexpectedly flows out of you!

5. Take a nap 

If you feel that you require a nap…take one! Studies have shown improvement in creative thinking, cognitive function, and memory performance as a result of afternoon naps. It is also possible that taking a short nap after learning information speeds up the process by which information is retained. Here’s a study explaining why. 

Have something to add? Tell us in the comments and we'll share it with our followers!

(Creative Commons photo from Flickr user jgoge)