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5 Ways Twitter Will Grow Your Social Enterprise

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5 Ways Twitter Will Grow Your Social Enterprise

As a social entrepreneur, you're likely accustomed to wearing many hatsfounder, sales executive, HR director, public speaker, and marketerjust to name a few.

In each of these roles, Twitter can be an incredibly useful toolbut in the midst of doing a million things at once, its easy to lose sight of its value. How can you utilize the platform to further your career, your cause, and your story?

Here are five ideas to get you started: 

  1. Identify and Engage Your Target
    Are you looking for buyers? Users? Early adopters? Whatever your target, you can find them on Twitter. Follow the accounts interacting with your competitors. Search related industry hashtags (e.g. #socent) and join the conversation. Share compelling stories that are relevant to your audience. Once you've established a relationship, ask for email addresses and be sure to reference your Twitter conversations when sending out your pitches. 
     
  2. Differentiate From Your Competitors
    We know how time-consuming  (and important) it is to put together a comprehensive business and marketing plan on a budget. Well, researching the competitive landscape is an essential component of such a plan. Use your social channels to find the companies, organizations, and individuals who are active in your field. Identify what they're doing to support their endeavors, as well as what they could do better. This will give you great insight into how to structure your own marketing initiatives, and how to differentiate your product. 
     
  3. Become a Trusted Resource
    While you and I may know the amazing value of your product or service, others have yet to find out. This means that the majority of the population is not going to come to you out of instant admiration. They will, however, come for the purpose of learning something valuable. Curate content from others, share resources, provide insight, and engage in conversation. When you demonstrate your expertise in a useful and humble manner, the demand for your product will follow.
     
  4. Meet your network
    Looking for experts to advise you? New friends to support you?  Use Twitter bios to identify your prospects. Respond to a relevant article they wrote, congratulate them on a recent accomplishment, or ask them a burning question. Also, don't be afraid to RSVP to events they’re attending via Meetup and Eventbrite or ask them to meet in person. 
     
  5. Strut Your Stuff
    Social networks are one of the best ways to share your current and prior work. Did you write a blog post? Participate on a panel? Receive an award? Post it. All of it. You never know the opportunities that may surface because you were displaying a valuable skill set. 

Have other ideas for Twitter that could be useful to social entrepreneurs? Note them in the comments below! We're working to provide valuable resources to social entrepreneursthe more material, the better!

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