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Social enterprises come in all shapes and sizes – from focusing on supplying clean water to supporting the cancer community. As long as the business is developed to make an impact, they’re part of the club. And enterprises that focus on health are no exception, which is where Green Blender comes in.
At Green Blender, they believe that in order to live a sustainably healthy lifestyle, you have to indulge in your health and do things that you love. Founders Jenna Tanenbaum and Amir Cohen started Green Blender to make it easy and fun to start your day with a healthy decision by providing a smoothie delivery service to those in the Northeast.
Each week, Green Blender members receive a smoothie box with original smoothie recipes, and the pre-portioned ingredients and superfoods that you need to make those smoothies at home. They use only the highest quality ingredients with a sharp focus on working with organic and local farms – something that isn’t always easy to come by in the city.
This week, we chatted with Jenna about health, social entrepreneurship, and, of course, smoothies:
Why did you decide to start Green Blender?
Green Blender came to be out of a frustration I had around the generally accepted consensus about living a healthy lifestyle. Obviously food is crucial to our health, but being healthy is hard. We, as a society, often think that in order to be healthy, we have to go down a path of deprivation. We decide to give up carbs, dairy, or only eat grapefruit. But, as we have all found out at one point or another, that feeling of deprivation catches up to us and we regress.
I wanted to start a company that lets people indulge in their health. If you love the food you are eating and it also happens to taste great and be easy to make, then that's sustainable. Investing in health is one of the smartest placed bets you can make.
What would you say have been the most challenging aspects of building a social enterprise?
I think that the most challenging aspect of building a social enterprise is just being patient. I'm the type of person that, once I have an idea, I want it to come to fruition right now. That can get tricky when you're on a mission to change health habits.
What has been the most rewarding part of your experience as a social entrepreneur?
The most rewarding part about being a social entrepreneur is seeing how we have helped people redefine their attitudes about food and health. Members tell me all the time that they have never felt better. It's not just about making smoothies – that's really just a starting point. This is about having fun with your health and feeling amazing in the process.
How do you envision Green Blender growing over the next 5 years?
I see Green Blender becoming a place where people can go to feel empowered. We firmly believe that there is no one way to lead a healthy lifestyle. It is entirely up to you and how you feel. I want Green Blender to become a place to help facilitate that realization.
Is there anything that you know now that you wish you’d known when you first started Green Blender?
When I first started Green Blender, I was afraid to make a mistake. I spent too much time making sure that different projects were absolutely perfect, only to launch them and realize they needed to be adjusted anyway.
What advice would you give to someone who is thinking about starting their own social enterprise?
Just go for it. It's never the right time to start, but once you do, you'll never look back. People become social entrepreneurs because they are passionate about something, and they let that passion show through. When you decide to get started, I suggest writing down why you took that leap of faith on a piece of paper. On the days you're feeling lost, you can look back and read what you wrote. Without a doubt that will give you a second wind.
We couldn’t agree more with Jenna’s philosophy about empowering individuals to live sustainably healthy lives! And we can absolutely relate to her learnings along the way.
After a week of overindulgence, it’s time to get back on the health train. And we can’t think of a better, easier, and more inspiring way to do it than with Green Blender. Check them out, and take a step toward a healthier, happier you. You can also follow them on Facebook, Twitter, Instagram, and Pinterest – they're social!
And if you aren’t in the Northeast, but want to try out the superfood goodness that Green Blender offers, check out their holiday smoothie pack – it includes 10 amazing and creative smoothie recipes and a superfood sampler.
Are you inspired by a unique social enterprise concept? Tell us about them in the comments below, make an introduction via email, or let us know on Facebook or Twitter. And don’t forget to join the WhyWhisper party on Instagram!