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Social Impact

Cause Marketing 101: Getting Started

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Cause Marketing 101: Getting Started

by Kate Vandeveld

Did you know that 90% of U.S. consumers say they would switch to a brand associated with a cause, given comparable price and quality? In other words, even beyond the positive implications on our communities and our world, it’s also good for the bottom line.

This is one of many reasons that an increasing number of businesses are finding ways, big and small, to incorporate social and environmental causes into their business models. 

One effective and relatively uncomplicated way for businesses to do so is through cause marketing, or a marketing campaign geared toward a social or environmental cause. Such campaigns or initiatives can be run as a collaborative effort between a for-profit business and a nonprofit organization, or by a business on its own. And they can have a variety of goals, from fundraising, to raising awareness, to advocacy. 

If your business is interested in developing a cause marketing campaign, here are our tips for getting started:

Find a Cause That’s Aligned With Your Values 

As you might expect, the most important aspect of a cause marketing campaign is determining which cause you’ll be supporting. As with all CSR-related initiatives, it’s crucial that you align with your brand’s identity and core values. If you don’t approach your campaign from this angle, it’s likely to come across as insincere or irrelevant, which makes it difficult for consumers to connect and engage. When the connection between your values and your campaign makes sense and feels genuine, it will be easier to market, resonate with your audience, and achieve your intended impact.

A great example of alignment in cause marketing is Reebok’s partnership with the Avon 39 Walk to End Breast Cancer. This annual walk is meant to increase awareness about the signs and symptoms of breast cancer, educate people about the importance of early detection, and raise money for cancer research, and an athletic event with a cause is a natural opportunity for an athletic shoe company to get involved. With Reebok’s support, the campaign has been able to raise over $500 million for breast cancer prevention and research.

Find the Right Partner(s)

Once you’ve decided on the cause you want to support, the next step is choosing a potential partner(s). Here’s what you should look for:

  • Their mission(s) align(s) with your cause marketing goals
  • They are able to clearly measure and demonstrate the positive outcome of their programs
  • They have the internal capacity to work with you on a campaign (i.e. they have at least one staff member with bandwidth and strong interest)
  • They have a built-in audience you can activate in addition to your own

Remember, the best partnerships create mutual benefit for everyone involved, thereby incentivizing strong participation on both sides.

Get Creative with Your Plans

These days, there are a number of social responsibility initiatives and cause marketing campaigns out there. While this is a great thing, you’ll need to get creative to get your message out in a way that is attention grabbing, genuine, and impactful. Simply aligning yourself with a nonprofit partner and talking about it online won’t be enough – you need to think outside of the box and be smart with your timing, designs, and messaging.

For example, in 2011, Patagonia launched a cause marketing campaign around Black Friday and Cyber Monday called the Common Threads Initiative, which called on consumers to buy less – including less of Patagonia’s apparel. The campaign encouraged conscious consumption by calling out the environmental cost of producing every item we purchase, while simultaneously selling sewing kits for clothing repair. It was risky and innovative enough to garner a great deal of attention while still achieving its purpose of touting the durability of Patagonia clothing.

Use Your Available Assets

To run an effective campaign, you’ll also want to be sure you’re leveraging all available assets – both your own as well as those of your partners.

One great example is Dunkin’ Donuts’ annual Cop on a Rooftop campaign. Each year in Chicago, Dunkin’ Donuts partners with Illinois Law Enforcement to raise money for Special Olympics Illinois. To promote the campaign, Dunkin’ Donuts utilizes  its brick-and-mortar Chicago stores as well as the manpower of Illinois Law Enforcement. Law enforcement officers stand on the rooftops of participating locations and encourage patrons to make a donation to the Special Olympics, offering prizes to those who donate certain amounts. Since its inception 13 years ago, the campaign has raised over $2.3 million.

Have you seen or participated in a particularly unique or effective cause marketing campaign? Tell us about it – here’s how:

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Treat Yourself to These Socially Conscious Goods

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Treat Yourself to These Socially Conscious Goods

by Kate Vandeveld

When you think of social enterprise, what comes to mind? Probably not beer and chocolate, right? If that’s the case, we have good news: Even when you’re indulging, you can still support social good.

Our team keeps an ever-growing list of great sources, so we know exactly where to turn when we’re treating ourselves. Here are some of our favorites:

via  Unsplash

Eat Chocolate

Chocolate is one of the most universally loved candies – and maybe even one of the best-loved foods, period. In fact, 52% of Americans have said that chocolate is their favorite flavor. But here’s the problem: Much of the chocolate sourced by major companies like Nestle and Hershey’s comes from countries notorious for child slave labor, like the Ivory Coast and Nigeria. As a result, it’s crucial that we pay attention whenever we’re craving a candy bar.

Thankfully, if you’re one of the many chocolate lovers out there, you have plenty of ethical, eco-friendly options to choose from – here are just a few:

 

via  Unsplash

Get Your Caffeine Fix

The coffee industry is another that is known for unethical treatment of its farmers. Dominated by large corporations that sell inexpensive products in mass quantities, these corporations often opt for the cheapest beans. In turn, the farmers that grow those beans seek out cheap labor. At best, this means that their workers aren’t paid livable, sustainable wages, and at worst, it can mean child slave labor.

While it can be easier to turn to the big names found in any supermarket, it’s always best to take the time to seek out ethically sourced beans whenever you can. Here are some of our favorites:

If you want to go the extra mile here, check out these sustainable coffee makers and filters from Able Brewing.

 

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Have a Drink

When it comes to drinks, especially of the alcoholic variety, sustainability is a major issue. To produce just one bottle of beer, it takes nearly twenty gallons of water. That’s a lot – especially given the water scarcity issues our world is now facing. On top of that, beer packaging requires a substantial amount of materials and energy, from the bottles and cans themselves to the cardboard containers they’re often sold in.

If you’re looking to kick back with a cocktail or beer this weekend, choose one of these options to do it without the guilt, by choosing brands that focus on using minimal resources in their production and packaging: 

 

via  Woron

via Woron

Get Intimate

Have you ever stopped to think about how your lingerie is made? We wouldn’t blame you if you hadn’t. But, as with all areas of garment manufacturing, unethical and unsustainable sourcing can be a major problem when it comes to your underwear. The unfortunate truth is that most garment workers in the world earn around 25 cents an hour, and child labor is incredibly common.

If you want to avoid perpetuating these norms, check out these companies the next time you’re shopping for lingerie:

 

Splurge on Diamonds

When it comes to treating yourself, diamonds have long been considered the ultimate luxury. But, as you may know, the diamond industry is one of the most unethical and dangerous of them all. The diamond trade has fueled civil war and violence all over the world, and their harvesting and production methods have long been centered on exploitation and unsustainable practices.

So, if you’re thinking about splurging on a diamond anytime soon, put in some time to research where it came from and who was involved. Here are some trustworthy options: 

Do you have go-to sources for your favorite indulgences? Share them with us – let’s spread the word together! Here’s how:

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These Financial Companies Incorporated Purpose & Profit

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These Financial Companies Incorporated Purpose & Profit

by Kate Vandeveld

As tax season comes to a close (thank goodness!), a few of us are starting to think about how to make better financial decisions in the coming year. 

After all, if you aren’t an accountant or money manager, making financial decisions on your own can be overwhelming. That being said, putting your finances into a stranger’s hands can be stressful (and costly). Thankfully, there are a number of companies working hard to simplify the complicated, build trust, and provide free or affordable education to those who are interested in becoming more financially literate.

By offering innovative and accessible resources, these companies are disrupting the traditional finance sector and making a crucial impact on the lives and futures of the individuals with whom they work. Here are some of our favorites:

To Access Low Cost Financial Education: LearnVest

Financial illiteracy is a major issue in the United States. According to the 2015 S&P Global FinLit Survey, a detailed and comprehensive analysis of worldwide financial literacy by the World Bank, Gallup, and George Washington University, just 57% of Americans were deemed financially literate. Also, student loan debt is over $1.1 trillion, 56% of people in the US don’t have “rainy day funds,” and only 14% of baby boomers have a written retirement strategy – all troubling numbers. Even when you feel like you understand certain elements of your finances, the market changes so frequently that “you must be a lifelong learner” to stay on top of your game.

That said, there are resources out there for those who want to become more financially literate – you just have to know where to find them. One of our favorites is LearnVest, an online platform providing affordable access to financial planning services, tools, and classes. Their incredibly informative blog provides a plethora of free resources about topics like understanding credit, getting out of debt, and budgeting based on your salary. LearnVest also offers hands-on personal financial planning for a fraction of the traditional rates, making it much more accessible.

To Invest in Social & Economic Progress: Global Impact Investing Network

In traditional investing, investors and their financial managers choose investments based solely on projected financial return, with little concern for what the company they’re investing in actually does. In recent years, a new kind of investing has been on the rise: impact investing. What is impact investing? When people make investments in entities and funds that are focused on positive social and environmental impact alongside financial return. Impact investing goes beyond a “do no harm” approach of screening out potential negative industries or products and instead, seeks to create positive impact in a measurable and transparent way.

If you’re interested in impact investing, start by informing yourself of how it works and who you should work with. The Global Impact Investing Network (GIIN) provides myriad resources to that end, including a knowledge center, tools and training materials, and a network for impact investors to connect with one another.

To Work with the Right Investment Experts: Aspiration

Once you’ve made the decision to invest, you’ll likely want guidance. But, again, finding the right people to work with at a price you can afford can be a daunting task. That’s why we were thrilled to learn about Aspiration, an investment firm that is “built on trust, focused on the middle class instead of millionaires, and founded on the idea that we can do well and do good at the same time.”

While this mission alone is enough to seriously interest us, there are two other differentiating factors that definitely warrant attention: When you invest with Aspiration, you decide what to pay them for their services. They believe that since you’re trusting them to make you money, they need to trust you right back.  They also donate ten cents of every dollar of their revenue to “charitable activities expanding economic opportunity” through their Dimes Worth of Difference initiative. 

To Access Better Loans & Services: SoFi

Our banks and financial institutions play a critical role in our finances. Traditional banks operate without a holistic view of an individual and his or her needs. This can lead to financial trouble down the line, which you’re then left to manage on your own.

Enter SoFi, a modern finance company that is putting people at the center of finance. SoFi offers an array of financial services, from personal loans to wealth management. Unlike traditional finance companies, they “evaluate applicants based on a holistic view of their financial well-being rather than a three digit score.” The company is revolutionizing the banking industry, going beyond traditional banking to offer such services as affordable and easy-to-understand student loan refinancing, career support, and an Unemployment Protection Program.

SoFi also offer a wealth of valuable financial literacy resources, including a blog, student loan repayment calculator, and clear information about complex topics like when you should consolidate versus refinance, and how variable rate loans work.

These are just a few of the increasing number of financially-focused companies that are choosing to turn the market on its head, helping us plan for a better future, both for ourselves and our world. Do you know of others? Share them with us, and we’ll spread the word to our community. Here’s how:

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The Role of Corporations in the Clean Water Crisis

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The Role of Corporations in the Clean Water Crisis

by Kate Vandeveld

Did you know that 1.8 billion people do not have access to clean water worldwide?

It’s a major issue, and one that’s close to home – today, over 1.6 million Americans don’t have indoor plumbing at all. And in some places, like Flint, Michigan, water sources are so contaminated that even with indoor plumbing, consuming it poses a serious health risk. 

There are a number of incredible nonprofit organizations that are working to address these issues, but they often lack the necessary funding to implement effective, sustainable change. One solution to this problem is corporate partnership, and in recent years, a number of large-scale corporations have opted to partner with nonprofits focused on solving water issues. Here are a few:

H&M Foundation & WaterAid

WaterAid is an international nonprofit organization focused on improving access to safe water, hygiene and toilets in impoverished communities, with a goal of getting safe water and sanitation to everyone by 2030. They work with these communities to find sustainable solutions to their water issues, financing the work of local partners on the ground. They also advocate for policies that will end the water and sanitation crisis.

The H&M Foundation is an independent foundation that supports initiatives focused on women, children and water. In 2014, the H&M Foundation and WaterAid launched a three-year global program meant to bring safe water, hygiene and toilets to 250,000 of the world's poorest students. Together, they’re also working to drive change at the policy level, aiming to integrate these necessities into education policies. WaterAid reported that after the first year, they were able to reach 75,000 students through the program.

Bank of America & Water.org

Water.org, a nonprofit founded by Matt Damon and Gary White, focuses on expanding access to clean water around the world by working within communities to find sustainable solutions. Rather than attempting to implement a one-size-fits all solution to places that are so different from one another, Water.org works to understand each community’s specific barriers and develop innovative solutions that address them, and empower those communities to maintain them.

In 2015, Bank of America provided Water.org with a $1 million to go toward their microfinance program Water Credit, which provides affordable loans to those who need to purchase water connections and toilets. The goal of the grant was to help 100,000 people in South India get access to safe water and sanitation solutions. While we look forward to the reports that show the impact of Bank of America’s grant specifically, we’re happy to see that Water.org has reported that grants like Bank of America’s have helped them to empower more than 2.5 million people in 9 countries to obtain access to clean water.

Nestle, Walmart, Pepsi & Coca-Cola & the Flint Crisis

In 2015, drinking water in Flint, MI, was exposed as containing over two times the EPA’s limits for the amount of lead in safe drinking water. This dangerously high lead count has resulted in a variety of health issues for those who’ve consumed it, including skin lesions, hair loss, hypertension, vision loss and depression. All children under the age of 6 were “exposed to toxic, lead-tainted water that may cause life-long damage.” In light of this, the city’s water was declared unsafe to drink, and many were left with few hydration options.

In January of 2016, four large-scale corporations, Nestle, Walmart, Pepsi, and Coca-Cola, provided 6.5 million bottles of water to the city’s students. These corporations, which are generally in competition with one another and often under scrutiny for various reasons, came together in a time of crisis to make a life-saving contribution. As the city seeks long-term solutions, this donation will allow students and their parents to focus on education and meeting other basic needs.

World Water Day: Keep the Conversation Going

This past Tuesday was World Water Day, a day developed by UN Water to raise awareness about today’s most pressing global issues around water access. We encourage you to use the tools and resources they provided to educate yourself about these issues and keep the conversation going.

Do you know of a business or corporation that has chosen to focus on water in its CSR efforts? Comment below or share with us on social (Facebook, Twitter or Instagram) – we’ll help spread the word about their work.

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How Can You Better Care For Your Employees? Focus on Mental Health

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How Can You Better Care For Your Employees? Focus on Mental Health

by Kate Vandeveld

Stress and anxiety in the workplace have a major impact on both performance and employee happiness, and most working Americans experience both daily. So why aren’t we doing more about it? Or, perhaps more importantly, why aren’t we even talking about it?

There is significant stigma around discussing mental health, and this increases even further in the workplace, given expectations and definitions of “professionalism”. Despite the widespread prevalence of workplace anxiety, employees still don’t discuss it for fear of being perceived as lazy, incapable, or undependable by their peers and superiors.

In reality, it’s actually when we don’t address mental health in the workplace that work really suffers. In fact, fifty-six percent of employees say that stress and anxiety sometimes impacts their workplace performance, and fifty percent say it impacts the quality of their work. Those numbers are significant, and it’s time we address them.

In light of this, as companies are considering implementing employee wellness programs in increasing numbers, we encourage them to consider programs that address mental health, specifically. Here are a few options to get started:

Provide Free Mental Health Assessments

For those who are struggling with stress, anxiety, and other mental health issues, it can be difficult to even take the first step of acknowledging it, much less actively addressing it. Whether you provide employees with access to a confidential online assessment tool, or bring professionals into the workplace to offer anonymous screenings, encourage your employees to take stock of their mental health so they can address their needs accordingly.

Offer Employee Forums & Workshops

Perhaps the most important way we can break down the stigma around mental health is simply by talking about it as openly and frequently as possible. You can do this in your workplace by hosting employee forums and workshops in which respected guest speakers come in  to talk about how they’ve managed their own mental health. Recognizing that even the most successful professionals struggle with mental health can have a huge impact on the willingness of others to open up.

Build Internal Infrastructure That Supports Employees

When feeling stressed and anxious, employees often avoid speaking to their direct supervisors or teammates about it. Instead, they may opt to forge ahead with their work, so as to avoid being perceived as a burden or a weak link. Create other options by developing new internal check-in systems that allow employees to voice concerns about their roles, certain projects, and work-life balance, and adjust when necessary. You can do this by connecting your employees with HR representatives or building in regular reviews with other employees that they don’t work with directly. On the flipside, you can also provide trainings to leaders in your business or organization to ensure that they enforce work-life balance and have reasonable expectations of the employees on their teams.

Offer Access to Yoga & Meditation

Practicing yoga and meditation can have a significant and positive effect on relieving stress and anxiety. Both practices decrease symptoms of physiological arousal, like increased heart rate and blood pressure, and encourage feelings of mindfulness and calm. In your workplace, you can provide a workshop on meditation for stress relief, and encourage employees to practice these techniques on their own. If you’re able, you can offer employees time off during the day to take an off-site yoga class, a meditation break, or even provide in-office yoga classes several times per month.

 

Before you determine which program is best for your team, its crucial to first do an internal assessment. Ask your employees to weigh in anonymously on what causes them stress and anxiety, and encourage them to be open about how they manage those feelings. Taking this time will teach you a lot about how you can best address mental health in your specific workplace.

Do you know of a particularly innovative or unique employee wellness program centered around mental health? Tell us about it – here’s how:

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Igniting the Flame: How Shyan Selah is Using Music to Bring Communities Together

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Igniting the Flame: How Shyan Selah is Using Music to Bring Communities Together

by Kate Vandeveld

One of the most important things for us all to understand is that social impact is not relegated to one particular sector or job. If you’re interested in bettering the world, you can absolutely find a way to do it.

Seattle-based musician Shyan Selah is an inspiring example. Rather than use his passion for music to pursue fame, he chose a different path: Through his Café Noir project, he is leveraging music to bring communities together and offer hope and healing to those who are struggling.

Café Noir is a series of live performances held at different Starbucks locations, in which members of the local community come together to enjoy Shyan’s music, and talk about the issues they’re facing, and how they can work together to solve them.

We recently had a chance to connect with Shyan to learn more about him, his music, and his community empowerment work – here’s what he had to say:

You started Cafe Noir as a live street performance in Seattle, with the intention of connecting with people by reaching them right where they stand. Where did the idea come from?

How Shyan Selah is Using Music to Bring Communities Together - WhyWhisper Collective

It’s actually rather complex. My musical journey put me in a lot of different places. I’ve worked in every genre – from hip hop to soul to rock and roll to blues. All of them have their own identity as far as where people gather and how they connect.

Because I’m into outreach and activism, there’s nothing more impactful than real interaction with people. I wanted to do a music project that highlighted the importance of the human interaction, that stepped away from being overproduced or really sensational, and was all about humanity and connecting. It was born from a simple notion of connecting with people.

It’s called Café Noir, meaning “black coffee”, because I grew up around my Grandmother and other adults in my life having important conversations while drinking black coffee. It was born from that spirit.

 

The purpose of the Cafe Noir tour is to shed light on issues that affect our world and the communities we live in, offering hope and healing through music. Can you tell us how this is making an impact in the communities you connect with?

I had been doing outreach, and using music as a platform within schools and community centers, and Starbucks was kind of a next step because of their presence in so many neighborhoods – it offered us an opportunity to extend the message beyond kids.

While it’s so crucial to work with kids, the biggest problem is they still have to go home with the information we’ve shared, and we have to hope they reinforce it at the home level, which doesn’t always happen. We wanted a place where we could reach adults at the same time.

We’ve been able to impact the entire community through Starbucks, and it’s really all about empowerment. It’s about inspiration, education and igniting purpose in the people we’re connecting with. How often do we really run across people that ignite that flame, and help you find what you really care about?

 

Have you been able to measure or quantify this impact in any way? 

How Shyan Selah is Using Music to Bring Communities Together - WhyWhisper Collective

From the baristas to the attendees, we’ve seen such a positive response to the message we’re putting out there. We also us a simple sign-up sheet to ask people to leave their emails, their comments about what we’re doing, and a note about what they’d like to see change in their communities. There are different things going on in every city, every community.

One of the things that’s really cool about Starbucks is they have a community affinity – there’s a community bulletin board at each location. In partnering with them, we’ve been able to really get into that and give everyone involved a shared voice. And we’ve seen the dialogue change in front of us, from people just talking about everyday life, to asking questions and talking about their futures. It’s really cool to see.

 

Tell us more about the youth education outreach component of your work. What does that look like, and why are you passionate about it?

This is really the core of everything I do in outreach. We’re trying to be the antithesis of standard education right now. To do that, we partner with different schools, usually starting with some type of a lecture and performance. From there, we work with the school to determine their specific needs. We’re working to customize the relationship, because we want it to be long-term. The need never stops – there are new eighth graders who need support every year.

The goal of these partnerships is to find a way to merge curriculum with passion and purpose. What’s been effective for me is going into a school, looking at the full spectrum of students, and helping them find out what they’re passionate about. Everyone has a purpose or a passion, something they’re excited about – whether it’s sports, Oreo cookies, or the next Eminem record. So what we try to do is put them in the driver’s seat of their passion.

For the kid who’s excited about Eminem, for example, we try to take them away from the celebrity concept and take a look behind the scenes. Who helped make the album, and why does it matter? There are so many people involved, and we want that kid to know about those jobs, of all of the opportunities available.

There’s a machine behind occupation that kids celebrate, and we really encourage the youth to look behind the curtain and recognize that we wouldn’t have these things without a small or large army of people making it happen. We really highlight that teamwork aspect.

This success model isn’t anything new, but we’re in a world where we only see the stars, even though there are a lot of little dust particles that make that happen. And you see the lights come on in these kids when they realize that they don’t have to be the star, but their role will still be so important.   

 

Why did you decide to connect with Starbucks for your Cafe Noir Tour? What about their company made you want to work with them in particular?

I always thought there was something unique about Starbucks, well before I ever had any opportunity to work with them. I had taken countless meetings there, and always noticed the diversity, the music, the relaxed yet focused vibe. And it was on every corner – available to so many people. I really believe that you can have a big impact by focusing locally, and I thought that partnering with Starbucks would be a great way to do that.

 

For those who are interested in connecting with a company like Starbucks to support a social impact project, we would love to learn more about how you made that happen. How did you connect with Starbucks, and what did the process for developing this partnership look like?

First, we presented our idea to a local Starbucks, told them what we wanted to do, and sat down and met with the management. They decided to let me come in and start performing. So before anything else, we developed a local relationship and established trust there. They loved the community empowerment aspect of what we were doing, because Starbucks is really focused on that, which not everyone knows about. And after the first 10 or 12 shows, we knew we really had something.

How Shyan Selah is Using Music to Bring Communities Together - WhyWhisper Collective

I also have to say that in this case, in particular, I was lucky to have been connected with someone who really made a big difference in getting this idea off the ground – Paula Boggs, the Executive Vice President and Lead Council at Starbucks. I mention her by name because she is just a phenomenal, game-changing, progressive African American woman who’s off the hook – a sister of mine at this point. I just so happened to meet her about this project a couple of weeks before she was going to retire.

The night I met with one of the heads of marketing, I was told to go meet with Paula, who was actually performing down the street. I introduced myself to her, and we connected immediately. We ended up talking for a few hours, and she wanted to come see it. So she came down to see a show in the central district of Seattle, and she fell in love with it. She sat through the whole show, and basically endorsed it that following day to the corporate body.

I have to say that they let us know pretty quickly that they have no interest in becoming a record label or a touring company, but that they believed in the spirit of what we’re doing and wanted to support it. That was almost four years ago.

 

During the course of the Cafe Noir tour, was there a moment that was particularly meaningful or moving?

There have been so many! But one that really sticks out was a conversation with this young man who was at one of the Café Noir shows. He was a teenager, and was living in a nearby shelter that was just a few buildings down from this particular Starbucks.

He was feeling frustrated because he was interested in performing, but couldn’t figure out how to get started. I chatted with him, and he ended up showing me the alley where he and his friends sleep when the shelters are too full. He told me that he and his friends contemplate crime, they contemplate suicide, because life is so hard. I gave him some resources and phone numbers of people to call about his music. I heard him out, provided some support. Though I don’t know exactly what happened, it’s crazy to think that I may have stopped him from doing something bad to himself or to someone around him, at least in that moment. 

 

We love what Shyan is all about, and look forward to continuing to see his work grow and evolve. If you want to stay updated, which we highly suggest you do, check out his website. His Cafe Noir album is out and available on iTunes here. He also loves to connect on social media – you can find him on Twitter, Facebook, or most recently on Instagram.

Do you know someone who is working on impact in a unique way? We’d love to share their story – tell us about them! Here’s how:

 

 

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How & Why We’re Building a Culture of Kindness

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How & Why We’re Building a Culture of Kindness

“Being kind to our fellow human beings is a precondition to becoming truly successful. Goodness and kindness are the single most important factors when it comes to how successful we will be in our lives.”

- Stefan Einhorn, The Art of Being Kind

Too often, we hear that to be successful, we have to push ourselves (and others) to the edge. We need to work harder, study longer, sleep less, and sacrifice more.

Unfortunately, this mindset can lead to a disconnect with our loved ones, miscommunications with colleagues, impatient behavior, poor self-care, and a multitude of other issues.   

At WhyWhisper, we see success as a better world – one that is filled with opportunity, justice, and support. And we believe that making this happen doesn’t start with working harder or making more sacrifices – it starts with kindness. There’s a chain effect that occurs when we put kindness out into the world: it travels. And if we all commit to being kinder in our day-to-day lives, then as a society, we collaboratively achieve success. 

This year, our team is consciously working to develop a culture of kindness. We’re challenging ourselves to commit to, and reflect on, at least one kind act per week, with each of us defining for ourselves what kindness really means.

Here are some of our examples: 

  • Take time to stop and help someone who needs it. When someone asks for directions, or needs support crossing the street, stop and help them, kindly and patiently. Odds are, it’ll change their day.
  • Cook or buy a meal for someone who’s hungry. Instead of just brushing by the next person who asks for your support, take a minute to stop somewhere and buy them a hearty meal.
  • Write a Letter to someone who might need a little cheering up.  Too often, we forget how much it means to receive a letter of encouragement. Think of someone who’s going through a hard time (whether you know them or not), and write a note to let them know you’re in their corner.
  • Take care of yourself. When we’re busy or overwhelmed, self-care is often the first thing to go. It shouldn’t be, but it is. And the fact is, when we don’t care for ourselves, we also can’t take care of others. Think about how you can be kind to yourself, then set aside the time to do so.
  • Pick up some trash. How often do you walk by a piece of garbage on the street, slightly annoyed that people still litter? Next time that happens, instead of getting annoyed, pick it up (safely, of course).
  • Focus on your community. When we’re thinking about large-scale social impact, we can sometimes forget to consider our own communities. Who do you interact with everyday, and how can you show them kindness? Tip your local barista more than you usually would. Have a conversation with your neighborhood crossing guard. These seemingly small acts will likely have a chain reaction.

To be clear, we’re not suggesting that these small acts should take the place of working toward substantive, sustainable change. After all, providing a meal to someone who’s hungry does not solve a large-scale problem. But in that moment, it does make all the difference to that person, and that’s undoubtedly impactful.

If you’re inspired to be more conscious about kindness, we’d love for you to join us in our challenge. Follow us on social media (Facebook, Twitter, or Instagram), and post your kind acts with #WhyWhisper #workonpurpose. You can also get in touch with us via email, or in the comments below. We look forward to seeing the good that we can accomplish together this year!

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CSR is Good for Everyone – Here’s How

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CSR is Good for Everyone – Here’s How

“Giving back to society brings benefits that far exceed any costs – whether it’s in terms of employee morale, or strengthening the brand name.” – Cisco CEO John Chambers

These days, it’s not just non-profits and social enterprises that are focusing on making a positive impact on our world. Right now, businesses and corporations are stepping up to the plate in unprecedented ways to rethink the way they operate internally, and how they’re affecting the communities they interact with.

CSR is Good for Everyone – Here’s How -- WhyWhisper Collective

On the rise for the past several years, corporate social responsibility (CSR) is much more than a passing trend. In fact, it’s increasingly clear that social and environmental responsibility in business should not and, in many ways, cannot be ignored. Once a brand differentiator, CSR is now a necessity.

Companies who consider and implement programs around social impact are seeing huge benefits, and so are their employees. If you’re on the fence about CSR, here are just a few of the many ways that implementing these programs is good for everyone:

It benefits businesses:

  • 96% of consumers have a more positive image of companies when they support social or environmental issues. 
  • 90% will switch to a cause-branded product when choosing between two brands of equal quality and price.
  • 51% will pay extra for products and services committed to positive social & environmental impact.

It benefits employees:

  • 67% of professionals prefer to work for socially responsible companies.
  • 53% of workers said that “a job where I can make an impact” was important to their happiness.
  • Companies with wellness programs saw a 25% reduction in sick leave, 25% decrease in health costs and 32% reduction in workers compensation and disability costs. 

And, of course, these programs are good for our world. Here are some amazing examples of these ‘unusual suspects,’ and the positive impact their CSR programs are having on their businesses and the world:

 All of these companies are focused on different aspects of social responsibility. Some are focusing their efforts internally, some on environmental impact, others on sourcing their products ethically, and the list goes on. It’s amazing to see how different companies are developing and implementing innovative CSR programs that are also beneficial for them as businesses.

That’s why we’re excited to officially announce that WhyWhisper is now taking clients in the for-profit sector that are looking to identify opportunities for impact, build strategies to make it possible, and communicate that impact to the world. With so many opportunities, it’s crucial that businesses and corporations identify and implement their optimal models – and that’s where we come in. Check out a full list of our corporate services here, and get in touch with us any time here

To learn more about CSR going forward, subscribe to our newsletter, or follow us on social (Facebook, Twitter, Instagram, or LinkedIn).

If you know of a company that is looking to take better care of their employees, consumers, or community, please get in touch with us -- we're excited to connect!

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What We Learned in 2015

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What We Learned in 2015

What We Learned in 2016 -- WhyWhisper Collective

2015 was an exciting year! We worked to expand access to integrative healthcare for communities in need, designed programs to support new mothers, expanded awareness of clean energy initiatives in New York, and so much more. We connected with inspiring individuals who are working to change the world every day. We made big internal changes (that we’re excited to share with you in 2016!). And, perhaps most importantly, we learned a lot.

Along the way, we’ve been sure to share many of our takeaways with you via our blog. As 2015 comes to a close and you’re kicking of 2016, be sure to check out the posts below to find insights on the subjects (both personal and professional) that are most relevant to you!

Start with Yourself

This year, we learned a lot about the importance of taking time for self-care and self-improvement. The positive effects of taking care of yourself extend to all areas of your life -- from mental health to workplace effectiveness. Self-improvement looks different for each individual, and can encompass anything from taking time off, to making more responsible purchasing decisions, to educating yourself about things that matter to you. To help you get started, here’s some of what we’ve learned:

 

Learn from the Experts

We believe one of the best ways to learn about social impact is by example. This year, we’ve been lucky enough to connect with and learn from innovative and effective leaders from nonprofits, social enterprises, and corporations. Here’s a bit of what we’ve learned:

 

Share Your Message

One of our focus areas at WhyWhisper is helping nonprofits and socially conscious businesses spread the word about their work. From developing voice and messaging guidelines to implementing an effective social media strategy and beyond, there are so many ways you can ensure that people know about the impact you’re making. If you’re looking for tips, start here:

 

Think About Corporate Social Responsibility (CSR)

The concept of building social impact into existing business models is on the rise, and we couldn’t be more excited about it. Businesses and corporations can make significant headway in addressing social issues, and we look forward to seeing (and helping) more of you follow suit next year. If you’re interested in learning more about CSR, here’s some of what we’ve shared this past year:

 

Increase Your Impact

We’re constantly exploring ways that organizations and businesses can make internal changes that have a positive effect on their workplaces and on the world. Here’s some of what we’ve learned:

 

Take Action

We’re also always looking for ways to help our community bridge the gap between caring about a particular issue and actually taking action. When you’re short on resources, or don’t really know where to get started, it can be tough to make moves. We’ve put together a number of posts about how you can take action around different issues – and some are as easy as talking about the issues online! Check them out:

 

Words of Wisdom for Freelancers

At WhyWhisper, we set out to build a different kind of work structure. As such, our team is comprised of consultants who work remotely and independently, taking on projects that are personally meaningful with teammates who support and inspire. But freelancing has its own challenges, and we’ve learned a lot along the way:

What’s your biggest learning from 2015? We’d love to hear about it, and share with our community. Here’s how to get in touch:

Happy New Year to our incredible community! We’re so lucky to learn from you every day, and can’t wait for all that we’ll do together this year. Feel free to connect with us anytime – we love to hear from you.

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CSR Spotlight: Ben & Jerry’s + New Belgium Partner for Climate Change

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CSR Spotlight: Ben & Jerry’s + New Belgium Partner for Climate Change

by Kate Vandeveld

The end of the year can be stressful. Between the holidays, wrapping up work for the year, and making plans for the next, there’s a lot going on. So, when you have a chance to relax and indulge a bit, you should take it.

That’s why we were so excited to learn that two of our personal favorite indulgences, ice cream and beer, came together this year in collaboration for environmental impact. Ben & Jerry’s, a company that is well-known for its social and environmental impact, and New Belgium, a Colorado-based brewery, announced their partnership earlier this year.

Ben & Jerry's + New Belgium - Social Impact - WhyWhisper Collective

Both B Corporations, the companies partnered to release a new product for each brand: Salted Caramel Brown-ie Ale ice cream from Ben & Jerry’s, and Salted Caramel Brownie Brown Ale beer from New Belgium. Each are limited releases – three months only! – and are sold in select locations around the country. While both sound delicious, the unique flavor isn’t even the coolest part: A portion of the proceeds from the sales of these two products will be going to climate advocacy group, Protect Our Winters (POW).  

Started in 2007 by pro-snowboarder Jeremy Jones, POW is working to engage and mobilize the snow sports community to raise awareness of and work against climate change. POW is working to use what they call the outdoor community’s “disproportionate influence” for good, through awareness-raising events, fundraising, and advocating for policy reform around environmental issues.

The aim of this partnership in particular is to build awareness of, and inspire action around, the Clean Power Plan, an effort to cut carbon pollution from existing power plants that was passed by President Obama in August 2015. The plan allows each state’s governor to determine how they’ll reduce carbon pollution in the best way for his or her state. So, on top of sales donations, all three entities are encouraging their audiences to take action by contacting their governors to ask them to make a “speedy transition to clean renewable sources of energy that pollute less, protect the environment, create good jobs, and protect the health of all Americans.” Click through here to select your state, and POW will call you back and connect you with your governor directly. It couldn’t be simpler! If you don’t want to call, you can also email or tweet at your governor – they provide you with copy for both.

Perhaps even more important than this particular initiative in and of itself is the example that Ben & Jerry’s and New Belgium are making in integrating impact into their existing business models. This short but effective marketing campaign and corresponding non-profit partnership is allowing both companies to have a positive impact in an area they care about, without having to turn their operations upside down or greatly expand their capacity. And, while we always hope that impact projects aren’t put into place for PR purposes, it looks pretty good for both companies in that respect, too.

Do you know of a company that is running an interesting social impact campaign? Share with us! We love to learn about and share unique and effective efforts to do good. Leave a comment below, or connect on social – Facebook, Twitter, Instagram, or LinkedIn.

Also, if your company or a company you know about is interested in doing something similar, our team can help you develop an effective and strategic campaign. Get in touch!


Learn more about the collaboration between Ben & Jerry's, New Belgium, and Protect Our Winters here:

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Take a Stand for Human Rights

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Take a Stand for Human Rights

by Kate Vandeveld

Tomorrow is International Human Rights Day, commemorating the day that UN General Assembly adopted the Universal Declaration of Human Rights in 1948. To give some context, the Universal Declaration of Human Rights was the first global expression of rights that all human beings are inherently entitled to – in other words, an extremely important step in the human rights movement.

This year, the day is dedicated to the launch of a year-long campaign for the 50thanniversary of the two major human rights covenants adopted by the UN General Assembly in December 1966. The theme for 2015 is ‘Our Rights. Our Freedoms. Always.’, focusing on such rights and freedoms as freedom of speech, freedom of worship, freedom from want, and freedom from fear. You can learn more about the day and what it represents here.

International Human Rights Day provides us with an opportunity to take time out of our lives to think about the rights that we believe every human should have, who lacks them, and what actions we can take to stand up for them. 

So today, we challenge you to really think about that: What do you care about enough to stand up for, and how will you go about it?

If you’re looking for some ideas to get started, here are a few campaigns we support:

Eliminate Gender Based Violence 

An estimated 35 percent of women worldwide have experienced either physical and/or sexual intimate partner violence or sexual violence by a non-partner at some point in their lives. And that’s a conservative estimate – as you might imagine, a large number of cases go unreported.

Not enough people are aware of these shocking statistics, and that’s the first problem. That’s why from November 25th, the International Day for the Elimination of Violence Against Women, through tomorrow, UN Women has been running a campaign to galvanize action to end violence against women and girls all over the world. The United Nations Secretary-General’s UNiTE to End Violence Against Women campaign is encouraging you to “Orange the World” by sharing photos, messages, and videos to raise awareness about the problem. If you want to join the campaign, check out their Facebook and Twitter feeds and learn how you can spread awareness yourself.

 

Stand up for LGBT Rights

In more than half of the country, the LGBT community can be denied employment just because of their suspected sexual preferences – it’s legal in 31 American states. And this is only the beginning of the appalling statistics surrounding this issue – learn more about LGBT discrimination here.

If you want to help spread awareness of the issues surrounding LGBT rights, check out the UN’s Free & Equal Campaign, a global public education campaign for LGBT equality. The primary purpose of this campaign is to raise awareness of homophobic and transphobic violence and discrimination, and promote greater respect for the rights of LGBT and intersex people everywhere.  

 

Join the Movement for Gender Equality

Gender inequality remains a huge issue, across all sectors. To start, women in most countries earn on average only 60 to 75 per cent of men’s wages, and girls all over the world continue to be majorly excluded from education systems. And, once again, this is just the beginning – you can learn more here.  

One of our favorite initiatives around gender equality is the He for She campaign. He for She brings men and women together to support one another, for the benefit of both genders. They’re building a movement that creates substantive impact at the policy level, and they’re working to get the masses involved. You can commit to taking action against gender discrimination and violence in order to build a more just and equal world here, or take it a step further with help from their action kit

 

Support Syrian Refugees

Right now in Syria, 13.5 million people need humanitarian assistance. 4.3 million Syrians are refugees, and 6.6 million are displaced within Syria – half of which are children. These people – all of them – need our help. Why now? Winter is coming, and refugees who are currently living in settlements have fewer resources than they’ve ever had. And this means that they’re more vulnerable to trafficking and other dangerous forms of escape.

If you want to provide support in this critical moment, start with the UN Refugee Agency (UNHCR), which is providing basic and necessary humanitarian aid to Syrians in need. This aid takes the form of cash for medicine and food, supplies for heating, winter clothing, and more. Every donation makes a difference, and UNHCR explains exactly how each dollar amount will impact the individuals and families who need it most.

 

On the most basic level, just talking about human rights violations on your own digital platforms (and in real life!) is so important. Think about the issues that matter to you, do some research, and spread the word. 

What are you doing to stand up for human rights today (and beyond!)? Share with us – here’s how:

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6 Resources for Staying Informed About CSR

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6 Resources for Staying Informed About CSR

by Kate Vandeveld

The corporate social responsibility (CSR) landscape is constantly evolving and expanding. Just when you think you have some kind of grasp on what’s happening in the space, a new idea arises or a new program launches that changes the game, even if just slightly. It’s amazing to watch the space grow, knowing that impact is being made with each new idea or program.

If you’re as into learning about CSR as we are, you may be looking for resources that will help you stay in the loop as the space evolves. Here are some of our favorites: 

Websites / Blogs / Reports

B Corps

B Corporations, generally known as B Corps, are for-profit companies that have been certified as meeting certain standards of social and environmental performance, accountability, and transparency. With over 1,400 businesses certified, to date, the B Corps website acts as a great resource for finding businesses with a substantive focus on CSR. The B Corps blog provides information about individual businesses and their leaders, as well as tips and advice, covering topics like how to be the best boss in the world and how top-performing B Corps improve their impact. B Corps also offers annual reports on their status and progress, which are great resources for monitoring B Corps impact.  

CSRWire

The Corporate Social Responsibility Newswire, or CSRWire, is a great resource on the latest news, views and reports in corporate social responsibility. The CSRWire blog is a collaborative effort, featuring posts by CSR experts and thought leaders that go live every few days. The topics are varied and interesting, ranging from the U.N.’s Sustainable Development Goals (SDGs) to the importance of involving youth in the conversation around social and environmental impact. They also provide reports on social responsibility from a variety of sources, so you can get a comprehensive look at the status of the space.

Business for Social Responsibility

Business for Social Responsibility (BSR) is a non-profit business network and consultancy that is dedicated to sustainability, and working with businesses to create a just and sustainable world. Their blog, case studies, and reports all act as valuable resources for those who are interested in CSR. They also organize an annual conference in which people and businesses from all over the world come together to share ideas and expertise on social responsibility in business. This year’s is coming up next week in San Francisco

 

Twitter Chats

#CSRchat

#CSRchats are bi-weekly Twitter conversations centered around various CSR-related topics. These conversations were started by Susan McPherson, founder of McPherson Strategies, a communications consultancy focused on the intersection of brands and social good. Each discussion features a special guest from an organization involved in CSR. These chats aim to increase awareness of different CSR initiatives and foster discussion around relevant issues. Find out about the next one and be sure to mark your calendar!

Triple Pundit

Triple Pundit is an online publication (and certified B Corps!) that focuses on the connection between people, planet, and profit. Their website is a valuable CSR resource, and their Twitter chats cover a wealth of related topics and issues. To stay current, follow them on Twitter and contribute to conversations. We also recommend that you subscribe to their newsletter!

 

Podcasts

The Corporate Social Responsibility Podcast

In this podcast, David Yosifon, a corporate law scholar who focuses on CSR, examines different elements of social responsibility through interviews and discussions with experts and thought leaders in the field.  With seventeen episodes available, to date, the podcast covers topics like human rights and corporate tax ethics. If you’re into podcasts and CSR, be sure to check this one out.

 

Do you have a resource that you use to stay up-to-date on CSR? Share with us! Let’s help each other stay in the loop and make progress. Here’s how you can share:

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Your Eco-Friendly & Cruelty-Free Guide to Winter Gear

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Your Eco-Friendly & Cruelty-Free Guide to Winter Gear

by Kate Vandeveld

If you live in a place where it’s about to get chilly or plan on taking any winter getaways this year, you may be getting ready to buy some new cold weather gear.

As always, the change in seasons provides an opportunity to purchase products that have been sourced ethically, and that have caused as little damage to our environment as possible. Isn’t it cool that all you have to do to be better in this situation is choose the right places to shop? We think so!

To get your started, here are some of our favorite options for eco-friendly and cruelty-free winter gear:

Outerwear: Patagonia

As you may know by now, Patagonia has made environmental and social responsibility part of its mission. The high-end outdoor apparel company has worked to increase transparency around its supply chain, showing their environmental and social impact through The Footprint Chronicles.  The company ensures that all of its products are traceable and responsibly sourced, as well as fair trade certified. Patagonia also gives 1% of sales to environmental organizations all over the world. Plus, the company offers repair on their apparel through their Worn Wear program, which also recycles garments once they’re beyond repair. And their gear isn’t just limited to classic jackets and fleeces – they sell everything from denim to ski apparel.

Boots: Planet Shoes

Thinking about investing in a new pair of winter boots? If you know that you want them to be eco-friendly and ethically sourced, but you don’t know exactly what brand or look you’re going for, Planet Shoes has you covered. Their shop features shoes and boots that have been made with eco-friendly materials and are shipped in recycled packaging. Planet Shoes offers options from a variety of different brands, for different types of weather, so you’re covered no matter what you’re looking for. They also have an Eco Blog, focused on providing you with tips and ideas around living more sustainably. 

Skin Care Products: Organic Bath Co.

Let’s be real: You have to put some extra effort in to take care of your skin during the winter. If you’re going to invest in moisturizer, lip balm, and other skin care products, opt for a vendor that gives back. Organic Bath Co. was founded on the idea that taking care of yourself and caring for the planet are of equal importance. To give back, Organic Bath Co. donates a portion of proceeds from every purchase to 1% Percent for the Planet, which finances sustainability-oriented non-profits, and the Global Soap Project, which provides hygiene products to those who need them all over the world.

Coats & Accessories: VAUTE Couture

If you’re looking for outerwear and winter accessories that are a little more “fashionable” than what Patagonia has to offer, check out VAUTE Couture, the world’s first all-vegan fashion brand. The brand’s founder, Leanne Mai-ly Hilgart, believes that animals shouldn’t be part of the “fashion equation,” and hopes to prove that high fashion can be accomplished without the use of animal by-products. Check out their elegant collection of coats, hats and other accessories.

Do you know of other ethically sourced, environmentally friendly winter gear companies? Tell us about it and we’ll spread the word:

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CSR Strategy: 4 Questions to Get You Started

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CSR Strategy: 4 Questions to Get You Started

by Kate Vandeveld

At this point, it’s pretty clear that corporate social responsibility (CSR) is a good idea – for your company, your employees, and your community. Companies that are doing it right, like Starbucks, are seeing huge returns and having a remarkable social and/or environmental impact in their communities and beyond.

But once you’re on board with CSR, where do you get started? How do you determine what your programming should look like and how to make it happen? Here are some questions that you can ask yourself to get the ball rolling:

Will you focus your initial efforts internally or externally?

In a perfect world, your CSR strategy would both encompass your internal operations and have a positive impact on your community. But in reality, resources are limited and you may need to focus your efforts in one direction or the other initially. Given your resources and your company’s mission, does it make more sense to start with an employee wellness program, or to look for ways to integrate community impact into your business model? 

What are your company’s strengths and weaknesses?

Make a list of your company’s strengths and weaknesses to start to hone in on where you should focus your programming. For example…

  • Do you have an especially engaged team? Opt for programming that allows them to connect with and give back to your community.
  • Are you a product-focused business? Look into sourcing your products ethically and/or locally.
  • Has your business lagged behind when it comes to sustainability? Consider implementing a recycling program or buying office supplies from environmentally conscious sources.

Find opportunities to capitalize on your company’s strengths and improve on its weaknesses, and start there.

What resources do we have to work with?

First, think through the financial resources available for CSR programming. Do you have a budget for it, or will you have to determine which budget buckets you could pull from? Depending on what your programming looks like, you may be able to pull from your HR or recruiting budget for example. After all, having a CSR strategy in place is beneficial for employee acquisition and retention.

Next, consider human resources. Do you have the internal bandwidth and expertise you’ll need to develop and implement that programming, or will you need to work with an outside firm? If you opt for the latter, take the time to find a team that understands your needs and mission, and helps you figure out how to implement your programming in a way that’s cost-effective and sustainable. This is a different kind of consulting, and you need to make sure the team you’re working with has the best interests of the company and your community at heart.

How will you measure your impact?

Before you get started, you’ll want to set benchmarks and goals for your CSR programming, and determine how you will measure success. If you launch your strategy with those benchmarks and goals in mind, you’ll be able to measure and adjust your strategy along the way. Paying attention to and reporting on your achievements and failures in a meaningful way also shows that you care about the efficacy of your programming and making a real impact.

 

Is your company ready to develop and implement a CSR strategy, but you don’t know where to start? We’re here to help – get in touch!

And if you just want to chat about marketing for impact, CSR, employee wellness, or anything, really, here’s how you can reach us:


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How to Be Authentic About Social Responsibility

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How to Be Authentic About Social Responsibility

by Kate Vandeveld

Last week, we talked about Starbucks, a company that wasn’t initially developed as a social enterprise, but that has effectively integrated social impact into its business model. Their strategy for external impact is thoughtful and comprehensive, and they actively invest in their employees. Because of this, the results of their multi-faceted strategy is positive for all involved. 

On the flipside, as you may know, Volkswagen is currently in the midst of a CSR-related scandal.  This September, the German car company admitted to cheating in emissions tests in the U.S. by installing devices in their engines that detected when they were being tested, and changing their performance to alter results. The company did this in order to meet the Environmental Protection Agency’s fuel emissions standards. As a result of their false reporting, Volkswagen was viewed as reputable when it came to CSR. While we can’t call it merely a PR stunt, the company’s desire to be seen as environmentally responsible likely played into its decision to cheat the system, which is exactly the opposite of the point of CSR.

The Volkswagen situation brings up a question of authenticity when it comes to social and environmental responsibility. What does it mean for a company to be authentic when it comes to impact? Here’s what we think:

They make it part of their mission

One major difference between a truly socially conscious company and one that is in it for the positive PR, is whether or not their strategy is an integral part of their mission, or merely an addendum, an afterthought. Whether or not a company is socially conscious from the start, or chooses to implement CSR programs down the line, it’s important to pay attention to how entrenched they seem to be in their impact. Companies that are really impactful don’t just implement a program that allows them to meet a certain social or environmental goal, they make it a part of their operations and integrate it into their mission.

They report on their successes and failures

When implementing strategic changes in any capacity, you’re bound to experience failures or missteps along the way. And generally, talking about it is the last thing you want to do when a new program or strategy isn’t as successful as you hoped it would be. But in this case, it can be a good thing. Reporting on your successes as well as your failures when it comes to CSR strategy shows that you’re paying attention, and that you care about the efficacy of your programming and making a real impact. And perhaps the most important thing, as evidenced by the Volkswagen fiasco, is that you stay honest in your reporting. Social change is difficult to enact, and your earnest effort to be impactful is what truly matters.

They evolve their efforts over time

Deciding to integrate CSR programming into your business model is only the first step; contributing to positive social or environmental change is an evolutionary process.

To start, it might take some time for a company to hone in on which strengths they should focus on in order to be as impactful as possible. And even if you’re clear about how you want to focus our efforts, you’ll want to evolve as time goes on. When you set clear goals, and then report on and analyze your results, you can use that information to continue to change and develop your approach and strategy to be more effective.

 

Do you know of a company whose CSR strategy has been particularly effective, or one who you think could be impactful with some support? Share with us – we want to learn about them! Here’s how:

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