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Social media marketing

The Art of Efficient Social Media Management

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The Art of Efficient Social Media Management

by Kate Vandeveld

Maintaining your brand’s social media presence can feel daunting. So much so that often, businesses and organizations set up their social media platforms, post a bunch for the first couple of weeks, and then get too overwhelmed and stop altogether. As you may have guessed, this is not a good plan. Social media creates incredible opportunities to maximize awareness of your brand, drive leads, and activate influencers… but not if you’re not active.

The Art of Efficient Social Media Management -- via WhyWhisper Collective

Thankfully, we have good news! Social media management doesn’t have to be as hard or as time consuming as you might think. In fact, you can do what you need to do in just a few hours each week. 

That said, we do have one caveat: There are some steps you should take in advance to make this easy maintenance possible. Here they are…

Strategize

First and foremost, if you want to ensure that your social media efforts are an effective and strong representation of your brand, you’ll want to take the time to develop a social media strategy. In doing so, you’ll have a solid understanding of your audience, competitors, key channels, and content strategy, which will put you in a perfect position  to confidently and efficiently develop and share content. If you’re still not sold, here are our thoughts on why social strategy is so crucial.

Do Your Research

Once you’ve developed your social strategy, you’ll have a good idea of who your audience is and how you want to talk to them. But a little bit of additional research will make management even easier. First, take the time to develop a list of commonly used Twitter hashtags in your industry. Knowing what these are in advance will help you as you develop content and look for relevant posts to share with your audience.

Then, do some research around influencers and thought leaders in your field. Create Twitter lists that break these individuals and organizations out into different audience segments or content types. For example, if your target audience is moms, you might have lists for mom bloggers, parenting experts, and influential pediatricians. These lists will save you a ton of time when you’re looking for content to share each day.

Invest in a Scheduling Tool

There are many different social media scheduling tools out there. Sprout Social is our current favorite, but all will save you a ton of time when you start to publish your content. Do some research on what each tool has to offer, and then set it up for each of your channels. This will allow you to schedule a lot of your social content in advance, as well as engage with your community in a more efficient manner.

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Once you’ve completed these initial steps, you’re ready to start pushing out content. Here are the simple steps we recommend that you take to maintain your social media presence:

Schedule Posts in Advance

There are certain aspects of your content strategy that you’ll be able to prepare and schedule in advance. For example, you can promote elements of your brand that won’t change, such as newsletter sign-up or details about an upcoming event. Your content strategy will inform you about the frequency and timing with you should be scheduling. This way, if you don’t have a ton of time to post live throughout the week, your feeds will still remain active. That said, we have one important note to share: Take the time to make sure everything looks good throughout the day every day – sometimes, a post will look great when you schedule it, and get messed up when it goes live. You never know!

Share Live Updates

Odds are, part of your content strategy includes sharing news or information that you can’t schedule in advance. In order to keep your voice authentic, get on your social accounts just once or twice a day and share something original that you’ve found. If you don’t have time to share anything original, it’s okay – just skip ahead to the next step this time.

Engage & Share

Choose two or three times each day on your calendar to take five to ten minutes to do the following:

  • Respond to all comments and mentions that have come in
  • Review RTs and new followers and thank as appropriate
  • Check your Twitter lists and the list you created of commonly used hashtags, and share a few pieces of content that are relevant to your brand (Note: Now, you can re-tweet with comments – do so if you have an extra moment!)

That’s it! Of course, this isn’t an exhaustive list of social media management best practices. But if you follow these simple steps, you’ll be able to maintain a solid social presence for your brand, in a manageable amount of time.

What are your favorite social media management tips? Share with us! Here’s how:

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How to Implement an Effective Content Strategy

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How to Implement an Effective Content Strategy

by Kate Vandeveld

As marketers, we’re all about developing and implementing effective content strategies. While we agree with Bill Gates that “content is king,” we also know that great content is nothing without a great strategy to promote it.

How to Implement an Effective Content Strategy -- WhyWhisper Collective

Effective content strategies vary based on a number of elements – a business or organization’s mission, audience, and goals, to name a few. Critical components typically include, but are not limited to: a website, social media, a newsletter, and a blog.

But no matter what your content strategy looks like, there are certain things you can and should do to ensure its effectiveness. Here are our tips: 

Know Your Audience

When you’re developing your brand’s content strategy, it’s crucial to know your audience. And we’re not just talking basic demographics – take the time to look into their interests, the types of media they most frequently engage with, and their purchasing habits. The more you know about your target audience, the better you can tailor your content to their interests and needs.

Establish Goals

Before you get started, think about what you’re trying to accomplish.  Do you want to grow your following? Are you hoping to increase engagement? Looking to boost sales? When you take the time to establish your goals from the start, you can build your content strategy around them.

Develop a Voice

We’ve talked about the importance of honing in on your brand’s voice before developing and sharing social media content, but this advice really applies across the board. If you want to create a brand personality that your target audience can relate to, take the time to think through how you want to speak to them. Is your brand’s voice informal and colloquial? More professional? What kinds of words and phrases do you want to use, and which do you want to avoid? Think it through – it will make a noticeable difference.

Be Consistent

When it comes to content strategy, consistency is key. Come up with a schedule for each element of your strategy, so you can be sure to deliver content at regular intervals. Messaging consistency is equally as important. When you put out a blog post, share it on social media and in your newsletter, if possible. If you update your website to reflect a change in brand positioning, do the same across all platforms.

Monitor & Adjust Accordingly

Once you’ve put the time into getting to know your audience, setting goals, developing a voice, and coming up with a plan for consistency, it’s time to monitor your strategy. Look at metrics and pay attention to engagement across all elements of your strategy. Then comes the most important part: Use what you learn to make adjustments to your strategy. Change messaging or timing, share more or less frequently. Try new tactics and pay attention to the response. Use the first few months after implementing a new strategy as a testing period – your strategy will be stronger for it.


No matter what your brand or organization, if you take the time to do these things when you’re developing and implementing your brand’s content strategy, it will be well worth it.

What are your personal tips and tricks for content strategy? Share with us! Let’s help each other be the best we can be. Here’s how you can share:

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Why You Need a Social Media Strategy

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Why You Need a Social Media Strategy

by Kate Vandeveld

As social media marketers, we often engage with clients who want to launch a social media presence or campaign quickly. And we get it – when you’re ready to get the word out about your product or services, you really want to hit the ground running. But, if you want to ensure your social media efforts are an effective and strong representation of your brand, it is so important to develop a strategy before you jump in and start posting.

Why You Need a Social Media Strategy via WhyWhisper Collective

When you set aside time to plan out your social media strategy, you can…

Make Sure You’re In the Right Place

Often, those who are new to social media feel like they should be everywhere – Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube…you name it. But really, being on too many social media platforms can be detrimental. If you’re on too many platforms without good reason, you could be wasting time trying to maintain a channel that isn’t speaking to the audience you intend. Conversely, if you choose to forego certain platforms without research, you could miss out on promising engagement opportunities.

When selecting your social media platforms, you’ll want to consider who you’re trying to reach, what kind of content they’re interested in, what you can provide that’s of value to them, and how much time you have to stay active. You can find some of this information for a few of the most widely-used social media platforms here.

Then, once you’ve selected your social media platforms, you need to set them up correctly. Start by making sure that your images are crisp and compelling, that your descriptions are optimized for search, comprehension, and tone of voice, and that your branding is aligned across all platforms. First impressions are critical on social media, so think through how to do it right.

 

Decide On Your Destination

Before launching anything, you should be able to answer “why?” Do you need greater awareness of your products or services? Are you hoping to increase revenue or donations? Are your customers looking for a more personal buying experience? Define your objectives carefully, and identify the metrics you will need to track. Make a plan to report these metrics and analyze your data on a regular basis. This will allow you to make adjustments and improvements along the way.

Why You Need a Social Media Strategy via WhyWhisper

 

Develop a Strong Voice

Just like in a conversation, your tone and voice are incredibly important on social media. If you already have a strong sense of the persona you’d like to express, taking the time to write it down in detail will go a long way in making sure you get it right. Putting it in writing also means you’ll be able to share your voice and messaging guidelines with your team, if they should ever need to post on your behalf.

If you’re unsure of the voice you want your brand to convey, look at the brands you admire and write down what you like most. Do you want to be casual and witty? Speak more formally? Come across as a friend, a mom, or an authority figure? There are so many ways you can position your brand, and what you decide will have a big effect on the extent to which an audience will engage with your posts.

 

Make Room for Creative Ideas

Once you know who you’re talking to, where you need to be, what others are doing in your sector, and how to be efficient with your time, you’re in the best possible place to come up with creative ideas. Take CTC International’s #LoveIsProject. Earlier this year, the organization launched a social media campaign in promotion of a new crowdfunding effort, encouraging people to connect with each other by posting their own stories of love with the hashtag #LoveIsProject. With careful planning, they saw enormously high participation rates, and exceeded their crowdfunding goal of $5,000, raising a total of $32,844. 

Or take a look at DoSomething.org, a non-profit that brings young people together to tackle some of the world's most pressing problems by creating and joining social impact campaigns. Through careful strategic planning, they've developed a strong voice that appeals to their target audience: young, motivated individuals who want to make an impact. Their humorous and engaging content has prompted thousands to get involved in their campaigns, which have made an impact a range of issues, from bullying to homelessness to literacy.

Why You Need a Social Media Strategy via WhyWhisper


Ensure Efficient Management

Every platform requires a different posting frequency, and posts are more effective on various platforms at different times of day. Maintaining social media feeds can be time consuming, and sometimes overwhelming; but, it doesn’t have to be. By planning ahead, you can utilize time-saving social media management tools to schedule posts and monitor relevant activity from others automatically. You can develop content calendars that ensure consistent messaging across platforms. And your management strategies will free up your time to focus on authentic engagement with your audience.

 

Review Best Practices & Content

Make sure to look at what others in your space are doing well or poorly, as well as how different types of content are received on different platforms. When you go in blind, you miss the opportunity to learn from the mistakes and successes of others.

 

No matter how well acquainted you are with social media, or how excited you are to launch your social campaign, you will find great value in taking the time to strategize. Developing a focused strategy will make a huge difference in your long-term results.

What are some of your tips for strategizing around social media? Share with us in the comments below, or on our own platforms – Facebook, Twitter, and LinkedIn

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Which Social Media Platforms Are Right for You?

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Which Social Media Platforms Are Right for You?

by Kate Vandeveld

At WhyWhisper, we work to make sure that organizations and businesses that are changing the world are able to spread the word about their work as effectively as possible. And as a widely available, generally unrestricted, and low-cost communication channel, social media is an essential part of any marketing and communications strategy.

But in order to engage the right audiences and enhance your brand, it is crucial to choose the right social platforms. Too often, organizations opt to use too many platforms, and then neglect them or use them ineffectively; or choose the wrong platforms and miss important segments of their audience.

Which Social Media Platforms Are Right for You? on WhyWhisper

Here’s what you need to consider in order to ensure that you’re utilizing the social media platforms that are best for you: 

Who are you trying to reach?  

What are the demographics of the people you’re talking to? Think in terms of age, gender, location, education, income level, etc. Also, are you hoping to reach individuals or businesses?  

What kind of content do you have to share?

Do you have a lot of original content to share with your followers? How often does your content feature images that you could share on social media?

How much time do you have to stay active?

Think about this in terms of how much time you’ll have to dedicate to social media on a daily or weekly basis.


Once you’ve identified your target audience, reviewed the amount of original content you have to share, and assessed how much time you have to remain active and engaged, you can start to determine which platforms you should be using. Here’s how it breaks down on some of the most widely used social media platforms:

Which Social Media Platforms Are Right for You? - WhyWhisper
  • Audience: Facebook has the largest audience of all of the social media platforms, with little variance between age and gender, though it skews slightly female. Facebook can be used to reach any demographic.
  • Content: Consider using Facebook if you have access a good deal of original content. Ideally, you’ll want to use images as much as possible on Facebook, as posts that include images perform much more successfully than those without.
  • Time commitment: Facebook requires a lower time commitment, as most posts can be scheduled in advance through the Facebook platform itself, and you won’t need to engage as actively as you would on a more fast-paced platform like Twitter.
    • Recommended frequency: 1-2 posts each day (scheduled through Facebook)

 

Which Social Media Platforms Are Right for You? - WhyWhisper
  • Audience: If you’re trying to reach a younger audience, especially those aged 18-49, consider using Twitter. While Twitter’s audience skews slightly male, you definitely shouldn’t discount it if you are looking to reach a more female audience. Because Twitter’s users are more active than those on other platforms, with 46% logging in on a daily basis, it is ideal for reaching highly engaged individuals who are looking for the latest and greatest information.
  • Content: If you are going to use Twitter, you should have access to a large amount of original content or the time and ability to remain consistently active with your followers on a daily basis. Twitter’s interface is such that new posts are only at the top of the queue momentarily, so you have to introduce new content frequently to stay on your audience’s radar.
  • Time commitment: As noted, Twitter requires more consistent time commitment for growth and engagement. Though the bulk of your posts can be scheduled in advance through a third party management tool, you will want to be engage with your followers live as much as possible as well.
    • Recommended frequency: 4+ posts each day (scheduled through a third party management tool), plus as much live interaction with followers as possible

 

Which Social Media Platforms Are Right for You? - WhyWhisper
  • Audience: If you are trying to reach the 18-29 age bracket, consider using Instagram. The platform’s users skew slightly female (29% of all internet users versus 22% of men). Instagram’s audience has been steadily on the rise, with 26% of adult internet users now on the platform (up from 17% in 2013), so it’s definitely worth considering if you have access to compelling visual content.
  • Content: As Instagram is a primarily visual platform, you should definitely have access to shareable images if you’re considering using Instagram.  
  • Time commitment: Instagram requires frequent sharing and consistent use for growth and engagement, so keep that in mind when you’re deciding whether or not to use it. Posts can be scheduled in advance through a third party management tool, though on this platform it is more difficult to control the visual outcome of a scheduled post than it is to post live. Because of that, we recommend testing out the management tool to make sure that posts look the way that you want them to before scheduling a large number of them.
    • Recommended frequency: Posting 4-7x/week (live or scheduled through a third party management tool), plus as much live interaction with followers as possible

 

Which Social Media Platforms Are Right for You? - WhyWhisper
  • Audience: If you are trying to reach females aged 18-29 and 50+, you should definitely consider Pinterest. Pinterest skews considerably more female, with 42% of women on the internet are using the platform compared with just 13% of men.
  • Content: Pinterest content is focused around images, so definitely consider this platform if your content is image heavy.
  • Time commitment: Pinterest requires active sharing and use in order to grow and maintain a following. Like with Instagram, Pinterest posts can be scheduled in advance through a third party management tool, but be sure to test it out to make sure that your posts look like you intend them to before scheduling a large number.
    • Recommended frequency: Posting 3-5x/week (live or scheduled through a third party management tool), plus as much live interaction with followers as possible

 

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  • Audience: If you are trying to reach employed college graduates aged 30-64, you should consider using LinkedIn. This platform is geared toward professionals, and those who are looking to network on a business level. Because of this, LinkedIn is ideal for B2B companies, and companies with a high level of need for new talent. It's also great for non-profits that are looking to find volunteers and engage with other similar organizations.
  • Content: LinkedIn users are looking for industry insights and news about your business or organization. If you have a good amount of that kind of information to share with a young professional audience, definitely consider using LinkedIn. LinkedIn is also a great place for finding volunteers, building professional connections, and finding new talent for your business.
  • Time commitment: LinkedIn requires less consistent sharing and use, so it is not nearly as time consuming as some of the more fast-paced platforms. As with Instagram and Pinterest, posts can be scheduled in advance through a third party management tool (like Hootsuite or Sprout Social), but we recommend that you test it out with LinkedIn as well.
    • Recommended frequency: Posting 1-2x/week (live or scheduled through a third party management tool), plus some interaction with groups that are relevant to you or your brand

Once you’ve narrowed your options down, we recommend that you get a bit more in-depth with your strategy. Consider the following:

Which platforms are your competitors using, and how are they using them?

Research where your competitors are on social media, and how successful they are on the platforms they’re using. You’ll likely want to be where your competitors are, and you can use their strategies as a starting point to determine what is working to engage similar audiences (as well as what isn’t!).

How do you or your brand stand out from competitors, and how can you use social media to showcase that?

Think about the things that make you or your brand unique from your competitors, and how you can accentuate that value through social media. For example, if your content features beautiful images, whereas your competitors’ does not, which platforms can you use to best showcase them? This way, you can draw in a different segment of your shared audience.


If used effectively, social media can make a huge difference in helping you achieve your goals, whether you want to increase web traffic, boost donations or revenue, or simply grow your following.

What are your favorite social media platforms, and why? Let us know in the comments below, or share with us on our own social platforms – Facebook, Twitter, and Instagram.

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Work Hard & Be Nice: How Askinosie Chocolate is Changing the World

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Work Hard & Be Nice: How Askinosie Chocolate is Changing the World

by Kate Vandeveld

As you may have noticed, we’re really into the idea of changing the world for the better. And, similar to almost everyone else in the world, we also LOVE chocolate. So you can imagine how thrilled we were to learn about Askinosie Chocolate – a social enterprise that creates sustainable change through the production and distribution of chocolate.

© Askinosie Chocolate 

© Askinosie Chocolate 

There are many things that make Askinosie Chocolate stand out. To start, their commitment to social responsibility, unique story, friendly and approachable messaging, and beautiful packaging. We had the chance to chat with Lawren Askinosie, the company’s Director of Sales and Marketing (as well as the founder’s daughter), who gave us the inside scoop on the magic behind the brand, as well as their impact.


Tell us a bit about Askinosie Chocolate and what you do.

My dad started the factory in 2006, after over 20 years as a criminal defense attorney, because he was ready for a change. I was still in high school at the time, but immediately became intimately involved with our new lives as chocolate makers, especially on the marketing side of things.

Lawren-Askinosie-WhyWhisper

For a while, at 15, I was the one handling our social media, writing our press releases, writing website copy, and packaging copy. In fact, those things are still part of my job, except at the time I had no idea what I was doing. I learned so much as I went along though, and it was fun. Even now, we're still such a small team that we're often learning on the fly. With each new opportunity or project, we learn a plethora of new skills because, well, there's often no one else around to do it and somebody has to!

I started college a bit early and graduated a bit early, because I was honestly so passionate about what we were creating that I couldn't wait to jump in full-time at the factory (which I did immediately). I have been in my role as Director of Sales & Marketing for a little over 4 years, and every day is completely different.

Askinosie-Chocolate-WhyWhisper-Collective.jpg

We have a little saying around the factory: "It's not about the chocolate, it's about the chocolate," which sums up our philosophy of this zen-like balance we strive for between an excellent product and doing as much good as we can. Whether it's our Direct Trade practices and profit sharing with our farmer partners, our Sustainable Lunch ProgramsChocolate University, or our commitment to traveling the globe in search of the best beans and developing relationships with the amazing farmers who harvest them, it all makes our chocolate better.


As you’ve noted, Askinosie Chocolates has developed a number of incredible programs that provide food, education, and agency to members of the communities you work with. Why did you choose to incorporate social responsibility into your business model in such a major way?

We incorporate social responsibility into our business because, well, our business is founded on it. The very foundation of what we do is based on Direct Trade; without it, we wouldn't be able to make great chocolate, plain and simple. The direct relationships with farmers ensures that we have the highest quality beans possible, and the profit sharing encourages the farmers to continue to produce great beans, because it produces better chocolate, which people love and want to purchase!

Askinosie-Chocolate-WhyWhisper

As for the other work we do, it just makes sense. It made sense for us to start Chocolate University, which is funded mainly by our weekly tours, because we wanted to serve our community, particularly our neighborhood. And it also made sense for us to get involved in our origin communities. We've worked so hard to develop meaningful relationships with our farmer partners; it seemed like a direct extension to then work with their local schools and their children and help them meet this need for nutrition, which is why we began the Sustainable Lunch Programs.

Perhaps the most exciting development of the Sustainable Lunch Programs is that within 5 years, our aim is for us to be out of the picture. Right now, Parent-Teacher Associations (PTAs) at local schools in the communities we work with make and harvest various local products, such as rice and cocoa rounds. We then ship these products back to the United States with our cocoa beans and sell them across the country. 100% of the profits from these products are returned to the PTA to fund lunches for each student every day. Through this process, we're basically providing them access to the market. We're also teaching them to do it themselves, so within 5 years (or less), they won't need us anymore. We see that as true sustainability. In fact, both communities in which we have the Sustainable Lunch Programs (Tanzania the Philippines) are already working toward this, and are well on their way to taking their products to the next level on their own. Of course, we’ll still be involved in their communities in other ways, because being deeply involved in the communities we work with is at the core of what we do.

Askinosie WhyWhisper.jpg

In a nutshell, we believe the social purpose of Askinosie Chocolate is to not only compensate our farmers fairly and treat them like the business partners they are, but to connect those farmers with our customers – to build relationships based on mutual understanding and appreciation, which makes both our chocolate and our business better. We believe transparency, social responsibility, and sustainability aren't just a part of great chocolate, they create great chocolate. It all goes hand-in-hand. 



How has your role at the company evolved over the years, and what is your favorite part of what you do now?

My role has evolved as the company evolved. I work alongside my Dad and our COO to run the company, and even though we manage different small teams with various responsibilities, we all work extremely closely with one another (there are only 15 of us full-time!). It's very hands-on.

Many of my responsibilities are the same as they were in high school; and in some ways they're just more challenging. Ari Weinzweig, co-founder of Zingerman's and a mentor to our factory says, "Success means you get better problems--but there will always be problems." I'd say we're lucky enough now that we encounter some pretty major problems! When I'm feeling optimistic (ha!), I like to think of them as opportunities; opportunities for me to learn something, to do better. And in many ways that's how my role has evolved the most: I've become a pretty solid problem solver and I get a chance to improve that skill on a weekly, if not daily basis.

My responsibilities are so varied that I really don't have a favorite aspect, although I must say that traveling to origin countries to meet with farmers, inspect cocoa beans, and work on community development projects is not only one of my favorite and most rewarding parts of my job – those trips have also been some of my most treasured life experiences as well. 

Askinosie-Chocolate-WhyWhisper

What advice would you give to someone who is thinking about starting their own social enterprise?

I don't know that I have anything that revelatory to share here that many other experts haven't already shared, but a piece of advice I happen to believe in wholeheartedly is this:

Work hard and be nice to people. In my (albeit limited) experience I've found that pursuing tirelessly what it is that you think is right or good, while also being kind and compassionate tends to yield pretty positive results. 

 

We couldn’t agree more: With passion, kindness, and tenacity, anything is possible. Lawren’s upbeat personality and infectious enthusiasm for change and chocolate are apparent in Askinosie Chocolate’s social media presence – check them out on Facebook, Twitter, and Instagram.  And we highly recommend that you buy some of their chocolate – but that almost goes without saying.

Do you know an individual or organization who is changing the world in a unique way? Tell us about them in the comments below, or on Facebook, Twitter, or Instagram. We would love to help share their stories. 

 



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Are You Effectively Supporting Your Nonprofit Event via Social Media?

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Are You Effectively Supporting Your Nonprofit Event via Social Media?

Social media has the power to sell tickets, reach new audiences, and generate conversation. That being said, it involves more than just sharing an update. Here are a few ways to effectively use your channels before, during, and after an event: 

Create a Twitter Hashtag
Creating a unique Twitter hashtag is a great way to get fans to recognize and take part in conversation that pertains specifically to your event. It also provides an efficient way to access an organized feed of all relevant visual and written content, alongside the users who posted it.

Provide Branded Activation
Many event planners are now using tech-savvy ID wristbands for general admission and/or VIP access to their events. These wristbands can be customized for admission, ticketing, social sharing, and more -- all through RFID technology that uses radio waves to automatically identify people and/or objects. If you’re not feeling that tech-savvy just yet, you can create your own version of a branded photo booth. By placing signs or logos in photo backdrops and decorations, you establish a way for attendees to inadvertently promote your brand throughout the night. 

Use an Amplifier
An amplifier is a tool that allows fans to tweet all together at the start of an event. Some examples include Thunderclap, JustCoz and Gaggleamp. Thunderclap, for example, creates an impact through "the power of people speaking together”. If enough people in your network sign up, it blasts out a Facebook Post or Tweet from all your supporters at the exact same time, thereby creating a wave of social media attention. 

Create a TwitterWall
A Twitter wall serves as an ongoing visual reminder for attendees to live tweet throughout your event. Twitterfall and Visible Tweets are excellent for this purpose. People feel validation when seeing their tweets projected live. Meanwhile, your nonprofit gains visibility amongst attendees' online audiences. We've even seen people take online conversations offline after recognizing another's avatar! 

After Story
Once your event is over, follow up with digital participants to ensure that you effectively convert them into fans and donors. One way to continue the conversation is to collect photos with the event hashtag and post them to Facebook and flickr. Additionally, you can use an app like storify to curate tweets, photos, videos, and resources to share with attendees and fans.

Have other ways you like to promote your events? We’d love to hear from you in the comments below!

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3 Timesavers for Social Media Management

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3 Timesavers for Social Media Management

When discussing social media strategies with members of the impact community, we often hear how difficult it can be to find the time to regularly post to social channels. Many people are simultaneously managing fundraising campaigns or exploring brand partnerships and e-commerce strategies-- and while they can remember to post the initial traffic drivers, they forget to maintain their momentum.

Here are three tools we highly recommend, both for content curation, as well as overall community management. Hope you find them helpful!

Buffer
Best for: Scheduling Content 
What you should know:

  • By granting Buffer access to all of your social profiles, you can easily schedule the times your posts should go live each day or have Buffer analyze past engagement patterns to choose the right times for you
  • Add team members to share responsibility and allow for collaboration
  • Access analytics about clicks, retweets, mentions, shares, likes and more
  • Use the to Chrome extension to add content to your queue without leaving the article you're reading
  • Check out their extras to ensure you can easily share from your phone, news reader, and more
  • Remember to pause your Buffer during crises or world disasters, so as to avoid insensitive content going out at such times

Hootsuite
Best for: Community Management
What you should know:

  • Schedule posts across multiple social networks
  • View newsfeeds and interactions via your Hootsuite dashboard
  • Keep track of mentions of your brand
  • Create streams to track industry keywords, new followers, and more
  • Filter search results by language
  • Collaborate and assign messages to your team members
  • Access data on post engagements and traffic 

Zite
Best for: Content Discovery
What you should know:

  • App available on iPhone, Android, and tablets
  • After indicating the topics you're interested in, Zite provides a personal newsfeed that's curated just for you
  • Use your Quicklist to take a deeper look at articles falling into one particular category
  • As you like and share posts, Zite's algorithm hones in on your preferences 
  • Block publishers whose content you would prefer not to see

Have other tools you would recommend? We would love for you to note them in the comments below!

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5 Ways Twitter Will Grow Your Social Enterprise

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5 Ways Twitter Will Grow Your Social Enterprise

As a social entrepreneur, you're likely accustomed to wearing many hatsfounder, sales executive, HR director, public speaker, and marketerjust to name a few.

In each of these roles, Twitter can be an incredibly useful toolbut in the midst of doing a million things at once, its easy to lose sight of its value. How can you utilize the platform to further your career, your cause, and your story?

Here are five ideas to get you started: 

  1. Identify and Engage Your Target
    Are you looking for buyers? Users? Early adopters? Whatever your target, you can find them on Twitter. Follow the accounts interacting with your competitors. Search related industry hashtags (e.g. #socent) and join the conversation. Share compelling stories that are relevant to your audience. Once you've established a relationship, ask for email addresses and be sure to reference your Twitter conversations when sending out your pitches. 
     
  2. Differentiate From Your Competitors
    We know how time-consuming  (and important) it is to put together a comprehensive business and marketing plan on a budget. Well, researching the competitive landscape is an essential component of such a plan. Use your social channels to find the companies, organizations, and individuals who are active in your field. Identify what they're doing to support their endeavors, as well as what they could do better. This will give you great insight into how to structure your own marketing initiatives, and how to differentiate your product. 
     
  3. Become a Trusted Resource
    While you and I may know the amazing value of your product or service, others have yet to find out. This means that the majority of the population is not going to come to you out of instant admiration. They will, however, come for the purpose of learning something valuable. Curate content from others, share resources, provide insight, and engage in conversation. When you demonstrate your expertise in a useful and humble manner, the demand for your product will follow.
     
  4. Meet your network
    Looking for experts to advise you? New friends to support you?  Use Twitter bios to identify your prospects. Respond to a relevant article they wrote, congratulate them on a recent accomplishment, or ask them a burning question. Also, don't be afraid to RSVP to events they’re attending via Meetup and Eventbrite or ask them to meet in person. 
     
  5. Strut Your Stuff
    Social networks are one of the best ways to share your current and prior work. Did you write a blog post? Participate on a panel? Receive an award? Post it. All of it. You never know the opportunities that may surface because you were displaying a valuable skill set. 

Have other ideas for Twitter that could be useful to social entrepreneurs? Note them in the comments below! We're working to provide valuable resources to social entrepreneursthe more material, the better!

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